Here’s What You Get:

Over the course of 4 weeks, I’m going to show you how to:

• Become a “category of one” copywriter, so you immediately command attention, develop expert positioning, and have clients see you as a highly-paid expert.

• • Take ALL the stress out of outreach, so you actually enjoy connecting with clients, building your network, and closing new deals.

• Not just get replies, but actually sign brand new clients, every single week.

• • Confidently charge £1,000+ per month for every single client.

• Put together “can’t-say-no” packages so you only write the copy that YOU want to, whether that’s emails, ads, short landing pages, or even social media copy, and have clients happy to pay your fees.

• • Feel the joy and pride you get when you see payments of £1,000, £2,000, even £3,000+ come in.

• Finally have the successful copywriting business you always wanted, whether you’re just getting started, or you first thought about copywriting years ago.

WEEK 1: Developing Your Very Own Immediate Authority Differentiator

I’ll walk you through my proven process for putting yourself in that “category of one” I mentioned earlier.

So if you read through those examples and thought –

“Sounds great, Mike … But what’s MY Immediate Authority Differentiator?” I’ve got you covered.

By the time week 1 is done, you’ll feel 100% confident that you have a unique hook that no other copywriter on the face of the planet can claim to have.

Something that you feel proud to say, LOVE putting across to prospects, and that doesn’t require you to have tonnes of social proof, millions in generated revenue, or even a paying client.

WEEK 2: Finding Off-The-Radar Clients and Creating the Perfect Prospecting Portfolio

No clients?

No problem.

No website?

Ditto.

I’ll show you how to create an epic prospecting portfolio in just a couple of hours, so you have something incredible to show potential clients when they respond with –

“Sounds great. Do you have any examples of your work?”

Obviously, if you are a working copywriter and do have examples and social proof, we can weave these in.

But if not, it’s no issue. 

I’ll show you how to create an epic portfolio that has clients crying out to hire you, and do it in a specific way that doesn’t just show them your work…

But includes powerful elements of social proof and persuasion, so they’re confident you can deliver.

I’ll also show you exactly where to find your ideal clients; The ‘off-the-radar’ ones who aren’t zoned out to pitches, don’t already think AI has all their needs covered, and have the budget to invest in your services.

WEEK 3: Low-Key, “Kooky” Cold Outreach

The more fun you have with outreach, the better your results.

The BIG problem I see with cold outreach from copywriters is how they’re far too serious with it.

Granted, you don’t want to come across as a clown, as that can harm your credibility.

But at the same time, people want to work with people.

So I’ll show you how to weave your unique personality into every single email you send, so you:

• Enjoy sending cold emails.

• Get great responses, even if clients don’t want to hire you right now.

• Open up fun, low-stress conversations.

• Stand out in the inbox and get noticed.

• Develop a tried-and-tested game plan for going from “Who is this guy/ girl” to having your first invoice paid in a matter of days.

WEEK 4: My “One Lunch Hour for £1k” Strategy

I’ve often asked myself –

If I were in a 9-to-5 or still working in another business and wanted to earn £1k per month from copywriting on the side, what would I do, and how would I plan in my work?

The answer is simple.

I’d take one lunch break (or maximum two)  each week, and dedicate that time to writing copy.

Those 4-8 or so hours a month would be more than enough to create and deliver £1,000+ of work per month.

Now of course, you don’t have to just do this in your lunch break.

Some people I’ve helped have decided to just get up half an hour earlier a few mornings a week, and write emails or ads before heading to the office.

Some prefer to get up a couple of hours early on a weekend day, before the rest of the household is awake.

Ultimately, how you structure your copy business to make £1k extra per month is up to you.

But you’ll get all my productivity strategies, my processes for developing deep mental focus, and a whole lot of prompts to make earning your first or next £1,000 per month fast, fun and easy.