Here’s What You Get:
CopyStarter gives you the exact frameworks successful copywriters use — so you can stop second-guessing every headline, email, and ad. No more wondering if your copy will work. You’ll know exactly why it works (or how to fix it when it doesn’t).
Inside, you’ll get video trainings and proven templates that show you how to think like a strategist, evaluate writing like a pro, and turn ChatGPT from a spineless intern into your most effective marketing tool.
4 content-packed modules
to help you become skilled, confident, and empowered
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Each 40-90 minutes long so there’s time to cover it all
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Full of real-life examples so you can see the principles applied in practice
4 go-to cheatsheets
that you’ll pull out and reference again and again
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Detailed checklists and guides to boost your skills — and confidence
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Get clarity on what to keep in mind when writing any piece of copy
5 guides & templates
so you’ll never start from scratch
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Be prepared for every part of the client process, from proposals & contracts to discovery calls & interviews
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Includes clear guidance + examples so you use these resources in context
9 value-packed cheatsheets, guides & templates you’ll keep coming back to
The 10 Commandments of Copywriting
Your go-to checklist for any piece of copy you produce
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10 key rules that every piece of copy needs to follow
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Easy-to-scan sweep check before sending off copy to a client
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Reminders of the fundamentals that sometimes get lost in the weeds
The 7 Principles of Persuasion
A handy reminder of the core principles that underpin any marketing effort — and any piece of effective copy
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Explains each principle — and why it works
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Includes practical ways to apply each principle to your marketing
The Comprehensive Ads Cheatsheet
An overview of the most important things to keep in mind when creating an ad.
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Details the main elements of an ad — and their purpose
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Lists the three things to keep in mind when writing ad copy
The Ultimate Copywriter’s Process
A clear & detailed breakdown of how to navigate a copy project from start to finish
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Outlines what happens at each stage — and what to do next
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Lists the important things to remember throughout the process (the things that too-often get overlooked by newer copywriters)
The Ultimate Proposal Template
A guide to writing proposals that get the desired outcome
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Details the sections you need, and what to include in them
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Full of examples for each so you can see it in practice
The Complete Freelancer Contract
So you don’t have to learn through *pricey* mistakes and weeks of grief
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Includes the essential definitions, terms, and clauses
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Compiled over 10+ years in business and dozens of conversations with colleagues
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Includes a version for copywriters and a version for designers
The Complete Client
Discovery Questionnaire
Get the information you need to write high-converting copy
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Includes versions for smaller projects and larger projects
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Get the full picture the first time around, instead of calling with “just one more question” again and again
The Customer Interview Template
Customer research is the backbone of all successful marketing. This template will empower you to understand the customer’s wants, needs, and thoughts about your offer
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33 already-prepared questions that you can edit as needed
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Details exactly what to ask, and what those answers will tell you
The Ultimate Guide to Social Proof
So you can secure powerful testimonials that land you more clients
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Clear guidance on what social proof is and why it matters
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Includes the No-Fail Testimonial System + a list of sample questions designed to elicit the most insightful questions
4 in-depth modules to get you started with confidence:
MODULE 01
COPYWRITING 101
Introduction to Copywriting
In this module, you’ll:
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Clarify the differences between copy & content — and why it even matters
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Get familiar with the different types of copy out there
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Gain a solid understanding of the marketing funnel — and how your copy plays a role
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Discover the 10 Commandments of Copywriting — with clear rationales and dozens of live examples
MODULE 02
THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy
In this module, you’ll:
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Understand the role of persuasion in effective (not cringey!) copywriting
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Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
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Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective
MODULE 03
MARKETING STRATEGY 101
An Overview of Marketing + How to Think Like a Strategist
In this module, you’ll:
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Learn what strategy really means — and how copywriting fits into the puzzle
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Understand what makes marketing strategy successful (and why it can fall flat)
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Learn the steps you can take to train yourself to think like a smart marketer
MODULE 04
FOUNDATIONS OF AD COPYWRITING
What You Need to Know About Crafting Effective Ads
In this module, you’ll:
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Identify the anatomy of a strong ad: 3 core building blocks
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Learn the ABC formula that ensures a striking, resonant ad
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Understand why copywriters need to think design — and how to convey visual direction
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Determine the balance between body copy and your customer’s level of awareness
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Analyze 15 examples of real ads — and dissect what makes them great
Michal Eisik
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