Here’s What You Get:

• Module 1 – Getting Started: What you need to know to begin

  • How and why an email newsletter brings you clients

  • Three big newsletter challenges (and how to overcome them)

  • 7 Secrets of a successful email newsletter

  • Key beginner mistakes to avoid

• Module 2 – What to Write About: Developing topics that resonate with your audience

  • How to identify your expertise

  • How to identify your perfect client

  • How to decide what to write about

  • How to identify an endless supply of fresh, useful content

• Module 3 – How to Write: Simple ideas and techniques for making writing easier

  • Finding – and using – your unique, authentic voice

  • The importance of writing with detail

  • The “I can’t write” obstacle and how to overcome it

• Module 4 – The Simple Content Formula: Using stories and personal experiences to maximize connection

  • Why personal stories are so powerful

  • How to weave personal stories into your newsletter

  • A simple article structure for any newsletter

• Module 5 – Newsletter Layout: Creating a structure that works best for you and your audience

  • Developing your standard layout

  • Creating a “layout skeleton”

  • Headers and subheaders and why they matter (a lot)

  • Balancing useful vs. promotional content

• Module 6 – Formatting Do’s, Don’t’s and Insights: Tips and guidelines for improving readability and impact

  • Optimizing newsletter length

  • Whether or not to require a “click to read”

  • Understanding which format types are the most effective

  • Formatting for smartphones and tablets

• Module 7 – Expanding Your Reach: Leveraging your content in multiple ways

  • Integrating and maximizing social media

  • Blog, newsletter or both?

  • (Many) additional uses for your newsletter content

• Module 8 – Email Vendors and Additional Support: Building a team for maximum efficiency and results

  • Email Vendors – why you need one; what to look for

  • Do you need a designer?

  • Do you need a tech resource?

  • Do you need an editor?

  • Do you need a virtual assistant?

• Module 9 – How to grow your list: Proven tactics for increasing audience size

  • Start with the people you know

  • Optimize your web site

  • Share your content broadly

  • Leverage public speaking opportunities

  • How to grow without spamming people

• Module 10 – Delivery Logistics: Tips and guidelines for in-box success

  • When and how often to publish

  • How to get your newsletter opened

  • Welcoming new subscribers

  • Managing “bounce-backs”

  • Measuring success

  • Staying motivated!