
Here’s What You Get:
The Infinite AI Ads Machine VIP Workshop
The Infinite AI Ads Machine VIP Workshop is a premium, intensive training event created by marketing strategists Mario Castelli and Luke Mills Iha. Designed for media buyers, copywriters, creative strategists, and direct response marketers, this workshop focuses on leveraging cutting-edge artificial intelligence tools to scale and optimize advertising campaigns. The promise: move beyond manual ad creation and enter a realm of rapid ideation, automation, and high-performance ad assets.
Overview & Purpose
In the ever-evolving landscape of digital marketing, constant changes to algorithms, ad fatigue, rising costs, and competition make it harder to stand out. The Infinite AI Ads Machine VIP Workshop addresses these pain points by teaching a structured system of AI-powered ad creation that aims to produce high-performing creatives, reduce cost-per-acquisition (CPA), and increase return-on-ad-spend (ROAS). Participants gain access to frameworks, tools, and live implementation sessions that provide both strategy and execution.
Instructor Team
Luke Mills Iha and Mario Castelli are positioned as high-level marketers with experience in direct response, AI integration, and creative campaign scaling. Together they present this workshop as a live VIP event where attendees learn not just theory but hands-on building of ad campaigns, leveraging proprietary AI workflows and templates.
What the Workshop Includes
The workshop is described as a live multi-day implementation event (often 4 days), featuring the following core components:
- The C.A.S.H. Creative Strategy System: A structured framework for generating ad ideas, creating diverse formats, and scaling creative output.
- AI Tools & Automation: Participants gain exposure to AI bots, workflows, and SOPs (standard operating procedures) to automate the process of ad ideation, variations, and testing.
- Live Ad Build Sessions: During the workshop, attendees actually build multiple high-performing ads under instructor guidance.
- Creative Diversity & Format Mastery: Training covers varied ad formats including talking-head videos, UGC, memes, static image ads, storyboard sequences, and more, to conquer algorithmic environments and cold traffic channels.
- Strategy & Psychology: Focus on crafting messages aligned with audience psychology, triggering engagement, and converting cold traffic into customers—not just running ads, but writing messaging that lands.
- Lifetime Access & Assets: After the live event, participants receive recordings, templates, swipe files, and the ability to revisit content for ongoing scaling and optimization.
Key Outcomes You Can Expect
Completion of the workshop promises the following outcomes for participants:
- Ability to generate large volumes of ad ideas quickly (e.g., “300,000+ AI-powered ad concepts”) to keep campaigns fresh and avoid fatigue.
- Improved creative testing output — with more variations, the chance of finding a winning ad increases significantly.
- Reduced manual workload and faster ad production through automation and AI workflows.
- Stronger campaign performance on cold traffic, by utilising strategic ad formats and psychologically driven creative.
- Scalable ad systems so that creative output becomes predictable and repeatable — helping agencies and media buyers scale client campaigns or their own offers.
Why This Workshop Stands Out
Several aspects distinguish this training from many other marketing or ad-creation courses:
- Live Implementation Focus: Rather than passive watching, participants are guided through building live campaigns during the event.
- AI and Automation Centred: The emphasis is less on manual ad design and more on employing AI workflows, which is a growing advantage in advertising.
- Creative Diversity Mastery: Acknowledging that modern algorithms reward varied formats, the workshop trains across multiple ad types and channels.
- Psychology + Strategy: Beyond technical tools, the training helps align messaging with audience behaviour — a key differentiator in high-competition ad spaces.





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