WHAT YOU GET?

LESSON 1:

THE FOUNDATIONS OF A HERO PRODUCT

In this lesson you’ll learn how to find and launch a simple hero product on a limited budget that gets sales from day one without guessing if it’ll work.

Additionally you will learn:

• How to choose a long-term trending hero product which builds a valuable brand instead of just “a one-hit wonder” you can never exit.
• Alya Skin’s secret “Micro Influencer Strategy” for launching a product from scratch even if you’re a complete beginner.

LESSON 2:

YOUR HERO PRODUCT IDEA SCORECARD

In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.

Additionally you will learn:

• How to use the Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.
• The #1 resource which revolutionized how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.

LESSON 3:

CHOOSING YOUR HERO PRODUCT NICHE

In this lesson you’ll learn a key mistake you must avoid when choosing your product niche.

Additionally you will learn:

• How to choose a niche which allows you to deliver an “emotional result” so you never have to worry about competitors selling something similar.
• Why you must negotiate and lock in a price for high minimum order quantities with your manufacturer before you ever order a single product.

LESSON 4:

AVOIDING BEING “TOO LATE” TO THE MARKET

In this lesson you’ll learn the exact timeframe a product should have already been on the market for which tells you if you’re too early or too late in order to launch it yourself.

Additionally you will learn:

• What “insider secret” James and Manny learned about their trending clay mask product after billion-dollar brand L’Oréal launched their own version.
• How to put a “twist” on your product which helps it sell no matter the level of competition in your market.

LESSON 5:

HOW TO GUARANTEE IT WILL SELL

In this lesson you will learn how to leverage influencers to help you make sales from day one without you even having to pay them to post about your product.

Additionally you will learn:

• How to know exactly how much product to order when you’re just starting out.
• What Manny and James do with the first 1/3rd of any new product inventory shipment to ensure they get as much sales out the gate as possible.