
Here’s What You Get:
This course is designed to solve for this and give you powerful strategies we deploy for all of our clients to scale campaign revenue with insane engagement rates.
Why buy this course?
This dynamic course equips DTC operators and email marketing agencies with new ways to generate successful email campaign ideas, proven across 100+ DTC brands.
4 Modules with 23 in-depth video-orientated & interactive lessons from Wiehan Britz
Module 1: Course Introduction
In this section we’ll explain how the course is structured and how to get the most out of each lesson.
- 0.1 Course Overview
- 0.2 Understanding the Importance of Email and SMS Campaigns
- 0.3 Tools and resources needed
Module 2: Generating Creative Campaign Ideas
In this module, we will explore various methods to generate campaign ideas for your DTC brand, your client’s brand, or the teams you work with.
- 1.1 Using ChatGPT for bulk campaign ideation at scale
- 1.2 Ideas by Business Goals
- 1.3 Ideas by Campaign Types
- 1.4 Ideas by Buyer Persona Profiling
- 1.5 Ideas by Empathy Mapping
- 1.6 Ideas by “Zoom In” Technique
- 1.7 Ideas by Competitor Analysis – Amazon Store Listings
- 1.8 Ideas by Competitor Analysis – Blog Content Scraping
- 1.9 Ideas by Competitor Analysis – Tapping into Paid Ads
- 1.10 Ideas by Data Collection
- 1.11 Ideas by Design Inspiration Sites (e.g., Pinterest)
- 1.12 Ideas by Marketing Psychology Principles
- 1.13 Ideas by Tapping into Customer Support Tickets
- 1.14 Ideas by User Segments (Cohorts)
- 1.15 Ideation by Scouting YouTube
- 1.16 The Elements of Value Pyramid
- 1.17 Ideas by Other Research Methods
Module 3: Practical Exercises & Final Project
In this module, you’ll be given the opportunity to put what you’ve learned into practice.
- 2.1 Introducing Duradry & Overview of Practical Exercises
Module 4: Conclusion & BONUS Items
In this module, we will wrap up the course and also provide you with a bundle of bonus item goodies that you can use to bring more fire to your email and SMS marketing efforts.
- 3.1 Recap of Key Learnings
- BONUS Items



