LogoCore – LogoCores Masteclass with Resources

Here’s What You Get:

Course Structure

There is a huge educational gap in the design industry.

We had to learn everything the hard way, but it shouldn’t be like that for you.

We’ve designed a curriculum that teaches the required skills to work as a brand designer without spending a fortune on college courses.

Each lesson will teach you a specific design theory, provide interactive assignments for practice, and then challenge you with realistic client projects to improve your visual problem-solving skills.

For Beginners

Scavenging through resources to find tidbits of information is wasted time that you’re not using to design.

LogoCore’s curriculum was crafted to take an absolute beginner to an intermediate level for them to start accepting freelancing brand identity projects comfortably.

Self-taught designers need to spend more time improving their art direction rather than lose precious time to software and workflow issues.

Join thousands of students in our best-selling course to learn logo design, presentation techniques, brand style guides, and logo animation to kickstart a career in brand design.

Curriculum:

Module 1 – Introduction

Introduction

Introduction to the course, instructors, and Adobe’s Creative Cloud.

Video Lessons | 20 mins

Illustrator

Extensive tutorials about Adobe Illustrator’s tools and efficient workflows.

Video Lessons | 36 mins

Geometrics

Beginner-friendly approaches on designing vectors with geometric tools.

Video Lessons | 33 mins

Homework

Homework assignments to practice masking, lettering, and other Illustrator functions.

Avg. Completion ~30m

Module 2 – Illustrator Workflows

Workflows

Illustrator techniques to create designs that are mathematically accurate.

Video Lessons | 43 mins

Complex Vectors

Advanced techniques on vectoring complicated sketches with the pen tool.

Video Lessons | 53 mins

Color Theory

Color theory overview to understand RGB, CMYK, and Pantone color systems.

Video Lessons | 21 mins

Homework

Interactive assignments to practice efficient vectoring techniques in Illustrator.

Avg. Completion ~3h

Module 3 – Logo Design Theory

Logo Theory

Beginner-friendly theory on composition rules to build timeless logos.

Video Lessons | 39 mins

Advanced Theory

Intermediate logo design theory on visual communication with symbols.

Video Lessons | 33 mins

Guidelines

Advanced theory on producing responsive logo designs for a variety of applications.

Video Lessons | 45 mins

Homework

Practice transforming problematic logos into timeless identities.

Avg. Completion ~2h

Module 4 – Realistic Project

Creative Briefs

Learn how to build a creative brief using minimal project information.

Video Lessons | 24 mins

Research

Establish a design strategy to distill the client’s goals into core brand values.

Video Lessons | 29 mins

Case Study

Watch an uncut demo of developing a design pitch from a simple creative brief.

Video Lessons | 70 mins

Homework

Choose a creative brief from LogoCore’s library and research the project.

Avg. Completion ~2h

Module 5 – Brand Style Guides

Creative Process

Introduction on how to test a logo’s potential for real-world usage.

Video Lessons | 21 mins

Explorations

Communicate the logo’s limitations and intentions in a brand style guide.

Video Lessons | 86 mins

Exporting

Insight on collecting files, preparing style guides, and exporting assets.

Video Lessons | 19 mins

Homework

Use the previously assigned creative brief to build a minimal style guide.

Avg. Completion ~3h

Module 6 – Design Presentations

Storytelling

Use storytelling techniques to showcase a logo design’s full potential.

Video Lessons | 51 mins

Kitbashing

Introduction on creating a visual identity presentation using modular elements.

Video Lessons | 50 min

Custom Mockups

Create free product and stationary mockups to pitch a logo’s potential.

Video Lessons | 79 mins

Homework

Use the previously developed logo design and create a presentation for it.

Avg. Completion ~4h

Module 7 – Freelancing

Copyrights

Learn how copyright, trademarks, and registrations function in brand design.

Video Lessons | 15 mins

Contracts

Understand how to protect your creative work with a detailed contract agreement.

Video Lessons | 25 mins

Portfolio Tips

Introduction to value-based pricing and setting sustainable rates for freelancing.

Video Lessons | 20 mins

Homework

Reflect on your current business model and update your workflow on getting clients.

Avg. Completion ~30m

Module 8 – Logo Animation (Bonus Training)

After Effects

Introduction to After Effects and the commonly used animation tools.

Video Lessons | 31 mins

Motion Design

A full overview of importing logo design and animating unique logo reveals.

Video Lessons | 33 mins

Principles I

Beginner principles on animating with anticipation, followup, and weight.

Video Lessons | 58 mins

Principles II

Advanced principles of timing, typefaces, and secondary action animations.

Video Lesson | 48 mins