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Here’s What You Get Inside:
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Find your perfect readers and hit them with beautiful, well-crafted ads that convert them into buyers and fans.
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Build an automated email sequence that introduces new readers to your writing and encourages them to move on to your paid books.
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Grow your email list exponentially with readers who have signed up because they are eager to know more about you and your writing.
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Turn some of those readers in to fans, and then into superfans (and members of your Street Team – selling more books for you!).
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Write engaging emails to your readers that build strong lasting relationships.
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Start growing the core posse of 1,000 true fans any creative artist needs to build a sustainable and reliable business doing the things that you love.
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And – I almost forgot – SELL BOOKS.
EXACTLY WHAT YOU’LL LEARN INSIDE ADS FOR AUTHORS:
FACEBOOK ADS FOR AUTHORS
The original and the largest of the courses within Ads for Authors, our flagship Facebook Ads for Authors covers everything you need to know in order to navigate the world’s largest social media ads platform. In this course you will learn:
- How to use Facebook Ads to build a mailing list of superfans;
- And how to use the ads platform to drive sales of your books. You’ll also get access to Advanced Facebook Ads for Authors – a steadily updated curriculum of high-level ninja tips and tricks.
AMAZON ADS FOR AUTHORS
Brand New for 2024 from Ricardo Fayet. Over the past decade, Ricardo has worked one-on-one with countless authors, across a wide variety of genres, to help them make the most of Amazon’s advertising platform. This course is the combination of that. Ricardo teaches everything that he has learnt, and condenses his personal experience into practical, actionable lessons that you can use to set up your first ads, or improve your existing ones, right away.
- Why Amazon Ads should form part of your marketing strategy;
- The different types of Amazon Ads;
- How to develop the right advertising strategy for your books;
- And all the tactics and strategies he’s used to make his ads work like gangbusters.
TiKTOK FOR AUTHORS
Lila Dubois and Jayne Rylon are two authors who’ve seen incredible success since they focussed on using TikTok to sell more books. They’ve put together an amazing course so that authors looking to replicate that success can follow in their footsteps, regardless of which genre they write in.
- Learn how to create a profile, how authors sell books on TikTok, and how to navigate the app.
- Understanding BookTok
- Creating your TikToks, step by step guide on how to put them together.
- Growing your audience, the more followers you get the bigger your influence.
BookBub Ads for Authors
You’ve probably heard how effective BookBub’s Featured Deals are, right? Take a deep dive into the platform with an up-to-date and expansive module delivered by the BookBub team themselves, and learn everything from setting up an account to building an audience to creating ads with cheap CPCs… and much more!
BONUS! Advanced Facebook Ads for Authors
An additional course with pro ninja tips galore to take your Facebook ads marketing to the next level.
BONUS!
How to Write Better, Simpler Ads
In this guest module from author and author trainer, Bryan Cohen, you’ll learn how to create hooks to draw in readers and master the art of crafting compelling ads for your books – including how to fine-tune them to maximise their performance.
BONUS!
Ad Design for Authors
Stuart Bache, professional book cover designer for bestsellers, shows how to get the very best out of design tools Photoshop and Canva to create high-converting covers for your books.
SPF University
Access insightful and useful webinars on all things self-publishing, with fresh content added on a regular basis.
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