Kelsey McCormick – The Warm Waitlist Week

Here’s What You Get:

The Warm Waitlist Week

Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days.

A 5-day training for the service provider who’s ready to launch with a waitlist that’s not just full… but filled with people who actually want what you’re selling.

When you join you get instant access to the trainings + templates.

Day One: Set The Stage

Logistics, tech, and audience clarity

• Pick and/or refine your offer (or campaign focus) using my STAR offer framework
• Define your audience + what makes them warm
• Set up your waitlist page (Tally, Shopify, etc.)
• Get your tech sorted (confirmation email, list tag, etc.)
• Set your waitlist goals based on your sales goals

Takeaway: By the end of Day 1, you’ve got a clear offer, a working waitlist, and a system to capture interest.

Day Two: Plan Your Warm-Up Convos

Messaging Planning

• Map your warm-up timeframe (based on your audience’s awareness + heat level)
• Create a pre-party content convos
• Layout your warm-up plan with my 3-step Waitlist Warm-Up framework

Takeaway: You’ll leave with a content conversation roadmap that feels aligned, doable, and way less confusing & vague than “post more.”

Day Three: Invite Them In

Visibility + awareness strategies

• Plug-and-play scripts for Stories, DMs, and posts
• Creating urgency + intrigue without being icky
• How to talk about your waitlist in a way that actually gets signups
• ManyChat, Link in Bio, and IG tools to amplify the invite

Takeaway: You’ll actively invite your audience to join and start getting signups.

Day Four: Keep Them Warm

Nurture + build trust pre-launch

• What to send after someone signs up (templates!)
• How to create trust around you + your offer
• Nurture sequences that build connection and credibility
• Fun “pre-launch” engagement ideas: voice notes, behind-the-scenes, sneak peeks

Takeaway: Their audience isn’t just on the list… they’re excited, connected, and primed to buy.

Day Five: Nail the First Email

Turning your list into buyers

• The anatomy of a powerful cart open email
• Timing + sequencing tips for launch week
• Objection-handling 101: how to sell without sounding like a salesperson
• Real examples of emails that got clicks + conversions

Takeaway: You’ve got their first sales email ready to go… and a warm list ready to read it.