Katelyn Bourgoin – Offer Breakthrough Workshop

Here’s What You Get:

PHASE 1: Problem Discovery

STEP 1 – Clarify Your Underlying Goal

Before brainstorming a single offer idea, you’ll get crystal clear on your real underlying goal.

Want to transition out of your current business? Build a bridge to premium services? Create a revenue stream that doesn’t require 1:1 work?

Outcome: Get clarity on how your offer fits your bigger picture, so you can tell the difference between a good idea and a good idea for YOU.

STEP 2 – Big Idea Brainstorming

Most entrepreneurs start with a format instead of a problem.

Using Sparky’s AI acceleration, you’ll brainstorm concepts aligned with real customer needs and your unique capabilities.

Outcome: Stress-test your existing idea—or generate multiple strategic concepts in minutes using the Problem-Up™ method.

STEP 3 – Understand Why People Really Buy

Discover the innovation framework that separates billion-dollar offers from failures.

This will completely shift how you think about demand and offer design.

Outcome: Spot overlooked, highly profitable pockets of opportunity in ANY market.

STEP 4 – Identify Your Best-Fit Buyers

Learn how to find buyers who urgently need to get a job done and will pay top dollar for solutions tailored to their context.

This isn’t about more customers. It’s about better customers.

Outcome: Identify your top 3 buyer segments ranked by profit potential.

STEP 5 – Do Rapid Painstorming

Dig up the urgent, painful, and expensive problems buyers will gladly pay to solve.

Using a powerful AI brainstorming tool, you’ll uncover FIRE problems (Frequent, Intense, Require fast action, Expensive).

Outcome: Walk away with a comprehensive problem map highlighting your biggest profit opportunities.

PHASE 2: Solution Design

STEP 6 – Problem Prioritization

Avoid building a one-size-fits-all solution that never gains traction.

Learn a simple rule to decide which problems you’re uniquely positioned to solve.

Outcome: Select the 1–5 problems your offer will solve for maximum profitability.

STEP 7 – Target Market Refinement

Should you focus on demographics, trigger events, or transformation goals?

Discover how to serve overlooked contexts competitors ignore.

Outcome: Choose a hyper-specific target market that makes differentiation—and marketing—10X easier.

STEP 8 – Design Your Scalable Offer Idea

Learn the 6 principles of painkiller offers.

Explore logical solutions (faster, cheaper, more effective) and “psycho-logical” solutions that increase perceived value.

Outcome: Design a compelling, premium offer concept that solves real, profitable problems.

STEP 9 – Map Your Pre-Sale Plan

Validate demand before building anything.

Identify your first 3–10 potential buyers, design your simplest sellable version, and define your testing approach.

Outcome: A complete pre-sell strategy—including who to approach, how to pitch, and what to charge for early access.