Kadie Smith – The Brand Edit & Business Bundle

Here’s What You Get:

A comprehensive do-it-like-a-pro course to teach you how to create a captivating brand identity that gets people talking. Unearth your story, unlock your style, and finally build a brand like the pros, even on a startup budget.

CURRICULUM OVERVIEW:

01. Becoming the Editor

Cultivate the Editor’s Mindset and strategically unearth your unique style, all while familiarizing yourself with the world of branding.

• Our trademarked system for creating a brand that not only breaks the visual trends, but creates a story-driven framework for you to continuously build your brand over time.
• Three key mindsets that every story-driven brand and successful entrepreneur adopts to see massive impact and influence online.
• Seven steps to evaluating your brand so that you can unlock what makes you unique and become a brand leader.

02. The Art of Story

Carefully analyze your brand research and develop the key components of your story, which will become the strategy for your brand moving forward.

• 3 reasons your brand story isn’t getting clients, and how to fix them to attract the perfect clientele.
• The Eight Elements of Brand Story that compels the right audience to listen up.
• A 3-Step Framework for writing your heart statement (our version of a mission statement!)

03. The Impact of Story

Having a brand story is just part of the equation, now you need to know how to market and share it in a way that will stick in your customer’s mind.

• How to identify and build strong marketing pillars that tell your story for you so you never feel at a loss for what to post.
• Finding your brand specialty that allows you to effortlessly find a niche market and become their go-to expert.
• Our step-by-step process for mapping out the customer journey and using archetypes to build your brand with your customer in mind.

04. The Elements of Design

Learn how to turn your curated inspiration into a unique look for your brand, no design experience required.

• How to create a logo without becoming a full-blow graphic designer. No, I’m serious. It’s step-by-step. With templates.
• How to find your brand’s unique color season and use color psychology to build a palette that perfectly suits your brand and compels your customer to buy.
• A step-by-step system for picking fonts so that your story is shared in style, every time.

05. The Elements of Identity

From brand photoshoots to website design, patterns and emails signatures, you’ll build out the full visual experience of your brand with ease.

• Email signatures, business cards, and all the little moments that give a brand a full-blown experience your clients will love.
• Step-by-step how to plan, prepare, and art direct the perfect brand photoshoot to showcase your business in style.
• Understand when and how to add brand fonts, illustrations, icons, and more as you build out your brand’s visual library.
• Our go-to framework for selecting website templates and planning out the build of your brand’s digital home base.

06. The Brand Launch

Create a launch strategy that builds the right kind of hype to ensure a wildly successful brand reveal.

• A seven step framework to launch your brand effortlessly, templates and planning guides included.
• Six strategic ideas for getting the word out about your new brand, beyond friends and family.
• Four steps to engage your audience post-launch, including a welcome funnel that converts traffic to clients right from the start.