
Here’s What You Get:
- Black Friday in a Box Workshop: The Complete “5 Days of Deals” Strategy and Campaign Blueprint
- Campaign Planner: Your Fail-Proof Timeline for Planning, Creating, and Executing a Profitable Black Friday Promotion [Spreadsheet]
- Black Friday Swipe Files and Campaign Library: 20+ Email Swipes, Sales Page Examples, and More from Gemma’s Campaigns
- Pricing Guide: How to Set Prices That Attract Customers & Maximize Profits
- Automation Guide: How to Run Your Black Friday Sale While You Sleep
- Bonus Module: Leverage a Small List to Make Big Sales
- Client Hall of Fame: Campaign Rundowns and Debriefs from BFIAB Students
The 5-Day Black Friday in a Box Blueprint That Guarantees Success
Get your hands on Gemma’s 5-Day Black Friday in a Box campaign that has led countless students to rake in profits from $2k to over $100k in a single week.
In this workshop, you’ll discover what to sell, how to set your prices, and make your products the irresistible Black Friday choice.
Learn exactly how to structure and execute the campaign for a flawless, simple, and profitable outcome.
You’ll also understand how to sidestep common pitfalls and capitalize on opportunities you didn’t even know where there (including offering products you don’t even have created yet).
Your Fail-Proof Timeline for Planning, Creating, and Executing a Profitable Promotion (even if you start late!)
This Calendar and Campaign Playbook takes you step-by-step through planning, creating, and executive your Black Friday Sale… even if you’re getting a late start!
Follow the timeline and handy checklist to take the guesswork out of everything.
No stress. All sales.
Black Friday Swipe Files and Campaign Library
Swipe this collection of campaign summaries, ads, social graphics, emails, and landing pages Gemma has used throughout her 5-day campaigns to help inspire your own.
Assets include:
- Campaign summaries and sales stats
- Social graphics used during promotions
- Gemma’s campaign sales pages
- Emails sequences sent during promotions
The full behind the scenes scoop!
Client Hall of Fame
Want to see how others have used Black Friday in a Box to run successful campaigns?
In the Client Hall of Fame, you can learn from others who have crushed it with this strategy.
Unlock their campaign run-downs, what they sold and for how much, promotional strategies, and more in these debriefs.
Effortless Automation: How to Run Your Black Friday Sale While You Sleep
In this module, Gemma will teach you the ins and outs of automating your Black Friday sale, so you can rake in the profits even while you’re catching some Zs.
Learn how to set up your tech, and what you can add as the “cherry on top” to boost conversions.
Don’t worry, you don’t need a bunch of tech tools. The basic necessities are an email provider and a checkout software.
Once you’ve built this, you can rinse + repeat every Black Friday or sale campaign you want to run!
How to Leverage a Small List to Make Big Sales This Black Friday
In this bonus resource, Gemma will show you how a small list doesn’t have to mean small sales.
Learn the tactics to punch above your weight this Black Friday.
Warning – these advanced email strategies will earn you more for every promotion you ever run in the future.
Thank me later 😉
Plus, select the add-on’s you need for faster implementation:
Black Friday AI Studio
Get 4 powerful AI tools custom built on the Black Friday in a Box methodology to create your offers, write your emails, and generate your sales pages in minutes, not days.
Four AI Power Tools:
- Curriculum Companion AI: Your personal assistant for navigating Black Friday in a Box. Ask questions, get clarifications, and never get stuck — it’s trained on the full curriculum.
- Deal Architect AI: Builds 5 strategic, profit-driven Black Friday offers tailored to your business model, audience, and existing products/services.
- Campaign Copywriter AI: Generates your full campaign email sequence and high-converting sales page — all in your tone, with just a few simple prompts. Trained on the BFIAB methodology.
- Social Content Creator AI: Writes scroll-stopping social media content to build anticipation and drive daily sales.
Canva Template Pack
Download these plug-and-play templates designed to engage your audience and prime them for your Black Friday sale.
You’ll Receive:
- 50+ Instagram Stories Graphics (Canva)
- 10+ Instagram Banner Graphics (Canva)
- 30+ Static Social Post Graphics (Canva)
- 30+ Email Banner Graphics (Canva)
- 20+ Sign Up Buttons for Email (Canva)
- 30+ Testimonial Templates (Canva)
- 15+ Product Mock-Up Graphics Pack (Canva)
- Checkout Page Templates (Thrivecart)
BF Prep Squad (Slack Channel)
Skip the isolation and get the accountability you need to actually finish your campaign. This isn’t another Facebook group you’ll forget about – it’s your daily check-in spot with fellow BFIAB students who are in the trenches with you.
What’s Inside:
- Private Slack workspace (Sept 15 – Nov 30)
- Peer accountability and real-time progress sharing
- Resource swapping (ideas, wins, support)
- Community guidelines and starter prompts provided
Note: While Gemma will pop in occasionally, this community is NOT a place to get 1:1 coaching support.
Think of this as your virtual peer to peer co-working space during campaign season.






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