Future London Academy – Mini-MBA for Designers & Creatives

• For designers and creatives ready to move into management, leadership or strategic roles
• Online & self-paced to fit around your schedule
• Taught by business leaders from Amex, Uber, Deel and Multiverse
• Templates, tools and exercises you can apply straight away
• Learning Club to connect with the community of fellow Mini-MBA students
• Industry-approved completion certificate

Course Structure:

 

Chapter 1

Think Like a CEO

You’ll learn how C-level executives actually think and make decisions. What they’re optimising for, what they’re afraid of, and how to frame your work in a way that speaks directly to their priorities.

If you’ve ever struggled to connect your design work to business outcomes…

Study time: 2 hours to watch on-demand lessons and complete 2 exercises.

with Paul Wright,
Head of EMEA at Uber Advertising

Chapter 2

Understand How Marketing Works

You’ll learn how design directly impacts the numbers your organisation tracks and how to use that language confidently with stakeholders, without feeling like you’re betraying your creative instincts.

If you’ve ever felt caught between the vision your team has and the metrics leadership demands…

Study Time: 2 hours 30 min to watch on-demand lessons and complete 2 exercises.

with Siya Liu,
Vice President – Digital Acquisition CX at American Express

Chapter 3

Connect Design to Business

You’ll learn how to navigate that tension and use it to your advantage by finding the gaps in how your organisation measures impact.

If you’ve ever sat in a financial conversation feeling completely out of your depth…

Study Time: 2 hours to watch on-demand lessons and complete 3 exercises.

with Kate Pincott, Director of Experience at Multiverse

Chapter 4

Dive Deep into Finance

You’ll get fluent in the terms every senior professional needs to understand their company’s health (P&L, margins, budgets) without the jargon.

If you’ve ever wondered why pricing decisions happen without you, even when they directly affect your work…

Study Time: 1 hour to watch on-demand lesson and complete 1 exercise.

with Martina Presnajderova,
Pricing at Deel

Chapter 5

Launch New Features, Products or Brands

You’ll learn how to build business cases for design decisions that leadership actually listens to, grounded in the language of risk, return, and strategy.

If you’ve ever wondered why pricing decisions happen without you, even when they directly affect your work…

Study Time: 1 hour 30 min to watch on-demand lesson and complete 2 exercises.

with Paul Albert, Fractional Chief Revenue Officer at ReVAmp

Chapter 6 (Advanced)

Explore Pricing Strategies

You’ll understand how pricing works as a core part of any business model and how design plays a bigger role in it than most organisations realise.

If you’ve ever struggled to get internal buy-in for a direction you know is right…

Study Time: 1 hour to watch on-demand lesson and complete 1 exercise.

with Martina Presnajderova,
Pricing at Deel

Chapter 7 (Advanced)

Fall in Love with Sales

You’ll reframe sales as strategic communication and learn how to bring people with you, whether you’re pitching to your CEO, a sceptical team, or a client who’s not yet convinced.

Study Time: 1 hour 30 min to watch on-demand lesson and complete 2 exercises.

with Paul Albert, Fractional Chief Revenue Officer at ReVAmp