Fiona Humberstone – Colour Psychology For Creatives

Here’s What You Get:

An exciting introduction into this game-changing framework. The ideal course for entrepreneurs and creatives to get a better insight into their brand and communicate with cohesion.

Learn the foundations

Colour psychology is hands-down the most powerful tool I’ve learned to bring more resonance, focus and cohesion to a brand. This class will help you get to grips with the key principles of colour psychology in the most inspirational way.

Bring more cohesion and consistency

Colour psychology shortcuts the decision making process massively so that you can just ‘know’ what fonts, colours, textures and tones will work for your brand. It’s game-changing.

Create compelling colour palettes

Along with the seasonal personalities and the brand elements, I’ll show you how to put together cohesive and compelling colour palettes that will tell your brand story in style.

WHAT YOU’LL LEARN

A colour psychology COURSE

FOR ENTREPRENEURS AND CREATIVES

1. learn the nuts and bolts of colour psychology and make it work more effortlessly for you
2. bring more cohesion and consistency to your brand
3. DISCOVER HOW to put together cohesive colour palettes
4. understand the foundations of the seasonal personalities
5. understand how your instinctive choices will impact on how your brand comes across
6. see how to combine seasonal personalities with flair
7. create a stronger emotional connection with your audience
8. gain a deeper insight into your brand and communicate with more clarity

Course curriculum

Welcome and Getting Focused

• Hello from Fiona
• Aims for this course
• Getting the most out of the experience
• The game-changing nature of colour psychology
• My own experience with colour psychology

Colour Psychology in Action

• Word to the wise: following your intuition
• Tools for inspiration
• Tools for Inspiration: Resources

The Seasonal Personalities

• Introducing the Seasonal Personalities
• The Spring Personality
• The Summer Personality
• The Autumn Personality
• The Winter Personality
• A Fun Quiz to test your understanding
• Challenge: creating visual prompts for each season
• My take on the Seasonal Personalities Challenge

Brand Foundations

• Video: Brand Foundations
• Establishing your Brand Foundations: a downloadable workbook
• Discovering the Seasonal Personality for Your Business
• How I Define a Clients’ Seasonal Personality
• The Seasonal Personality Checklist
• Word to the Wise: One Brand, Or Many?
• Word to the Wise: You, Or The Business?
• Deciding What Really Matters: A Case Study
• Word to the Wise: Combining Seasons
• Combining Seasons: A Practical Case Study from The Brand Stylist
• The Seasonal Personality Keywords, 2021 Revised Edition

Making Colour Work for your Brand

• How to put together a colour palette
• The Colours and Their Meanings
• Workbook: Selecting the right colours for your unique brand
• The colours through the seasons
• Download: The Colours through the Seasons
• Word to the wise: Using black
• Translating the seasonal personalities into design
• Bringing your seasonal personality to life
• Translating your seasonal personality to tangible design elements
• Bonus Download: Translating the seasonal personalities to design
• Gray’s Dairy: A Case Study
• Type through the seasons
• Seasonal Photography Styles
• Pattern and Illustrative Styles
• Textures and backdrops: picking those that will best support your brand message
• The Design Styles Challenge
• My take on the Design Styles Challenge

And to the Future

• A Final Word from Fiona
• Word to the wise: Keeping this in perspective
• Word to the wise: using colour psychology productively
• Your Inspirational Takeaways
• Recommended Colour Resources