Erin Balsa – The Research Report Playbook

 

 

What You Get:

 

Lesson 1: Course Intro

Welcome + objectives

 

Lesson 2: Planning + Project Management 

Organizing all the moving pieces + setting clear expectations

 

Lesson 3: Data Collection + Analysis

Securing an audience, writing questions + analyzing raw data

 

Lesson 4: Report Writing + Design

Turning an outline into a polished report

 

Lesson 5: WebDev + Tracking

Setting up campaign tracking + QA

 

Lesson 6: Organic Promotion + PR

Generating attention + leads

 

Lesson 7: Paid Promotion 

Planning ads + writing ad copy

 

Lesson 8: Sales Enablement 

Helping sales have more productive conversations

 

Lesson 9: Post-launch

Analyzing results + making process improvements

 

Lesson 10: Monetization 

How to sell research reports to clients

 

Lesson 11: My Writing Process Deep Dive (Bonus)

How I do data storytelling, step-by-step