
Here’s What You Get:
24 Video-based Lessons
Watch over my shoulder as I write and design landing pages in real-time, while narrating the best examples from around the web.
Checklists & Cheatsheets
From brand reflection questions to visual design brainstorming aids, the cheatsheets make every step of the process more repeatable, simpler and quicker.
Feedback & Community
What’s the quickest way to improve your landing page? Get practical feedback from an experienced designer.
Well, it’s here. Get feedback and discuss copywriting, visual design, and more.
The Visual Interest Table
Never struggle to make your page “pop” again.
The Visual Interest Table is an organized catalog of ways to add visual spice to your landing pages – with notes, techniques, example screenshots, and more.
The Design Asset Library
Find great visuals in record time.
Wouldn’t it be nice if the most common assets for landing page design (vector shapes, textures, pro resources) were in one file?
Now they are
I.Introduction
- 1.1Begin Here
- 1.2Overview of Process & the Landing Page Mindset
- 1.3Beginning the Copywriting Process
- 1.4Beginning the Visual Design Process
- 1.5Three “Side Threads” to Begin Now
II.Writing the Landing Page
- 2.1Crafting the Headline & Subhead
- 2.2Writing Calls-to-Action
- 2.3Conversion-Oriented Imagery
- 2.4Maximizing Conversions Above the Fold
- 2.5Outlining the Landing Page & Subheads
- 2.6Principles of Great Copywriting
- 2.7The Great Copy Sequence
- 2.8Teach by Example
- 2.9Social Proof: Testimonials & More
III.Visual Design of Landing Pages
- 3.1Establishing a Visual Language
- 3.2The Visual Interest Table
- 3.3The Landing Page Design Asset Library
- 3.4Above-the-Fold Imagery
- 3.5Overlaying Text on Imagery
- 3.6Designing Gorgeous Layouts
- 3.7Animation
- 3.8Responsive Design





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