Erik Kennedy – Landing Page Academy

Here’s What You Get:

24 Video-based Lessons
Watch over my shoulder as I write and design landing pages in real-time, while narrating the best examples from around the web.

Checklists & Cheatsheets
From brand reflection questions to visual design brainstorming aids, the cheatsheets make every step of the process more repeatable, simpler and quicker.

Feedback & Community
What’s the quickest way to improve your landing page? Get practical feedback from an experienced designer. Well, it’s here. Get feedback and discuss copywriting, visual design, and more.

The Visual Interest Table
Never struggle to make your page “pop” again. The Visual Interest Table is an organized catalog of ways to add visual spice to your landing pages – with notes, techniques, example screenshots, and more.

The Design Asset Library
Find great visuals in record time. Wouldn’t it be nice if the most common assets for landing page design (vector shapes, textures, pro resources) were in one file? Now they are.

I. Introduction

1.1 Begin Here
1.2 Overview of Process & the Landing Page Mindset
1.3 Beginning the Copywriting Process
1.4 Beginning the Visual Design Process
1.5 Three “Side Threads” to Begin Now

II. Writing the Landing Page

2.1 Crafting the Headline & Subhead
2.2 Writing Calls-to-Action
2.3 Conversion-Oriented Imagery
2.4 Maximizing Conversions Above the Fold
2.5 Outlining the Landing Page & Subheads
2.6 Principles of Great Copywriting
2.7 The Great Copy Sequence
2.8 Teach by Example
2.9 Social Proof: Testimonials & More

III. Visual Design of Landing Pages

3.1 Establishing a Visual Language
3.2 The Visual Interest Table
3.3 The Landing Page Design Asset Library
3.4 Above-the-Fold Imagery
3.5 Overlaying Text on Imagery
3.6 Designing Gorgeous Layouts
3.7 Animation
3.8 Responsive Design

IV. Testing Landing Pages

4.1 The 10-Second Landing Page Test
4.2 User Testing