Here’s What You Get:

Part 1: Watch me design a program banner in Photoshop (value $200)

Part 2: Watch me design a program banner in Canva (value $200)

Bonus Resources, including a list of the best and free places to get fonts, stock photos, vectors, pngs, brushes and PSD actions (value $27)

60 Instagram Feed Graphic Templates from my shop, fully customisable in Canva (value $39)

Lifetime Access to the workshop, resources + any other extras I add as time goes on (priceless!)

Course Overview

This workshop by Elley Mae focuses on the essential skills and strategies necessary to create strong branding for your offers. Whether you are a beginner looking to establish a brand identity or an experienced marketer seeking to refine your branding strategies, this course provides valuable insights and actionable steps.

Course Objectives

• Understanding the importance of branding in the digital landscape.

• Learning how to identify your target audience and tailor your branding to meet their needs.

• Developing a unique brand voice and visual identity.

• Strategies for maintaining brand consistency across various platforms.

• Utilizing branding for effective marketing campaigns.

Who This Course Is For

This workshop is suitable for:

• Entrepreneurs and business owners looking to enhance their brand recognition.

• Marketing professionals seeking new skills in branding.

• Freelancers who want to improve their service offerings with effective branding.

• Individuals interested in developing a personal brand.

Course Content

Module 1: Introduction to Branding

This module covers the fundamentals of branding, including definitions, key concepts, and the role of branding in today’s marketplace.

Module 2: Audience Analysis

Understanding your audience is critical. This module delves into techniques for conducting audience research and creating detailed buyer personas.

Module 3: Creating Your Brand Identity

Focus on the core components of brand identity, including logo design, color schemes, typography, and imagery.

Module 4: Crafting Your Brand Message

Learn how to articulate your brand’s mission, vision, and values in a compelling manner.

Module 5: Brand Consistency

Techniques to ensure your brand remains consistent