

What You Get:
Module 1 β Foundations For Scale
βοΈ Brand & Competitor Analysis
βοΈ Knowing Your Customer & Your Market
βοΈ Metrics That Matter & Why
βοΈ Customer Journey & Messaging
βοΈ Facebook Pixel Strategy
Module 2 β Creatives That Convert
βοΈ Insights Into Creatives That Convert
βοΈ Fast & Furious Creatives
βοΈ Polished Creatives
Module 3 β The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns
Step 1 –Β Find Your Top 5 Angles
Step 2Β – Copy + Angle Testing
Step 3Β – Analyze Data and Uncover Your Winners
Step 4Β – Identifying Creatives Needed
Step 5Β – Audience Testing
Step 6Β – Consolidate Winners Into Scale Campaigns
Module 4 β Strategies For Scale
βοΈ Attribution & The Eco ROAS
βοΈ Bidding Types & When to Use Them
βοΈ Horizontal Scale Strategies
βοΈ Split Testing Pages & Funnels
βοΈ Split Testing Creatives & Copy
βοΈ Influencer & Whitelisting
βοΈ Budget Management & The Scaling Mindset
Module 5 β How to Build a Powerhouse Marketing Team
βοΈ When Should You Hire an Agency & What Should You Look For
βοΈ How to Hire Good Marketers
βοΈ How to Align Your Internal & External Marketing Teams
βοΈ Company Culture
Bonus Video β Navigating The Digital Landscape Post iOS15.
βοΈ What we are doing to mitigate iOS
βοΈ Ecosystem ROAS across all platforms
βοΈ Attribution





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