Derek Johanson – T-Minus 15 Minute Sales Pages

Here’s What You Get:

Learn to write a high-converting sales page, in your own words, in 15 minutes. You bring the ideas and the content you’ve already written. A trained AI copywriter handles assembly.

Here’s exactly how it works

This is a step-by-step process built on 13 years of CopyHour methodology and the framework behind $800M+ in student sales.

1. 1You load the sales letter training document into a Claude project (or any AI). This is what trains the AI to structure regular content into persuasive sale copy.
2. 2You feed in content you’ve already written: newsletters, blog posts, emails, tutorials, social media posts, coaching call transcripts, etc. This is how the AI learns your content.
3. 3AI prompts you to write a small amount of sales content: your offer details, pricing, guarantee. Minimal work.
4. 4You run the prompt. Out comes a first draft of your sales page, structured and persuasive, written in your words.
5. 5You do some light editing. 10-15 minutes of tweaks and it’s ready to publish.

This turns you from the copywriter into the entrepreneur. AI handles the tedious assembly. You stay in control of the ideas, the words, and the strategy.

Introducing

T-15 Sales Pages: How To Write A Sales Page In 15 Minutes (Using Your Own Words + AI)

A training that teaches you to write a complete, high-converting sales page, in your own words, in 15 minutes flat. Your content + AI + the framework behind $800M+ in CopyHour student results.

What you get

The Training

A recorded, over-the-shoulder session where I write a real sales page from scratch in real time. You’ll see exactly how I do it, start to finish. Watch at your own pace.

• How to set up a Claude project (or any AI) specifically for sales page writing
• How to identify and gather your best existing content (newsletters, posts, emails, courses, coaching call transcripts)
• What minimal new content you actually need to write (offer details, pricing, guarantee)
• The exact prompts I use and why each one matters
• How to review and edit AI output so it sounds like you, not like AI
• How to structure the sales page so it converts (headline, sales argument, offer, CTA)

The Sales Letter Training Document

This is the core of the whole system. A 15,000-word document that trains AI to turn your words into persuasive sales pages. Built on 13 years of CopyHour methodology and the Seven Figure Sales Writing Framework.

• The proven sales page structure that’s behind $800M+ in CopyHour student results
• How to train the AI to write in your voice when it needs to for small transitions (not generic AI slop)
• The psychology behind each section of a sales page: why it works, what to include, what to skip
• The same document I use for myself and my clients in our AI projects

Honestly, this document is worth the price of admission on its own because you yourself could study it and take AI out of the equation entirely.

The Prompts

The exact prompts I use, dialed in after a year of testing and refinement.

• Content gathering prompts that pull the right material from your existing writing
• The main sales page generation prompt that produces a complete first draft
• Editing and refinement prompts for tightening the output
• Prompts for different types of offers (courses, coaching, digital products, services)

Sales Page Templates

Clean templates so you’re never in doubt about how to structure your sales page.

• Ready-to-use sales page layouts you can plug your copy into
• Design guidance so your page looks professional without hiring a designer
• Headline and subheadline formulas that work across industries

Bonus

AI Prompt Library

My personal collection of AI prompts for business tasks beyond sales pages. Content creation, offer development, email writing, and more.

Value: $99, included free

Bonus

Rapid Offer Checklist

Step-by-step checklist for going from idea to live offer as fast as possible. The sales page is only half the equation because you need an offer to sell.

Value: $99, included free