1 – Strategy

Many problems with Google Ads Ads originate from having poor fundamentals.

That’s why we kick off this course by looking at those building blocks and figuring out the most optimal approach to use Google Ads for your business.

2 – Infrastructure

Tracking codes, conversion tags, remarketing, and product feeds are complex to set up. But they’re the backbone of your Google Ads account. Without them, your data is unreliable, and you run the risk of wasting your budget.

In this module, we’ll guide you step-by-step to configure each element precisely, so you can trust the numbers and make confident, data-driven decisions.

3 – Shopping Ads

Shopping Ads can overwhelm many ecommerce advertisers, leading to frustration and wasted resources.

In this module, we simplify the process. You’ll learn to set up Standard and Performance Max campaigns, implement search query filtering, and apply nine proven strategies. By the end, you’ll have the tools to create and optimize Shopping Ads for improved performance and increased sales.

4 – Google Merchant Center

Managing your products in Google Merchant Center is crucial for getting good results from Shopping Ads.

In this module, we’ll explore all of the different features to help manage your feeds, make changes to them, as well as troubleshoot and fix possible errors.

We’ll also cover a few add-ons that will improve visibility and increase sales.

5 – Search Ads

Search Ads offer immense potential, yet many find them difficult to run profitably.

In this module, we’ll uncover the secrets to success in building effective Search campaigns. You’ll dive deep into keyword research and ad writing, learning how to create compelling ads that capture attention. By the end, you’ll be equipped with the skills to craft and optimize high-performing Search Ads that drive measurable results.

6 – Advanced Google Ads

In this module, we’ll explore hidden potential in seemingly basic features of Google Ads.

You’ll learn how these small changes can have a big impact on understanding and running your campaigns effectively.