Dave Rekuc (CXL) – Ecommerce Forecasting

What You Get:

• The leaky customer bucket and why it matters for projections
• Projecting with percentiles
• Overview of creating a customer cohort-based forecast
• Creating your new customer revenue projection
• Active customer file metrics
• Recently acquired customer repeat rates
• Finalizing monthly inputs
• Review and refine your forecast
• Creating faster and easier weekly projections
• Weekly forecasting feedback loop