Here’s What You Get:
Module 1: Welcome & Introduction
Start your journey with a brief welcome message, course overview and introduction on what to expect.
Module Highlights:
- Hear more about why and how I started a business in my early 20s with no prior experience.
- Find out how much you’re saving by learning basic e-commerce skills and leverage my tools yourself, rather than hiring help.
- Learn why the Home & Garden industry is one of the best places to position yourself as an e-commerce business owner.
Module 2: Interior Design Dropshipping Basics
Learn dropshipping basics and understand the profitability and opportunities within the interior design market.
Module Highlights:
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Debunk dropshipping and understand the simplicity of the business model, as well as its many advantages.
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Discover how profitable the e-commerce market is for Home & Garden.
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Identify the ongoing interior design trends and profitable niches within the industry.
Module 3: Branding Blueprint
Branding is what triggers people saying: “OMG, I know her work!” Learn how to build, develop and grow a strong brand.
Module Highlights:
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Get creative with scrapbooking, a module dedicated to identifying your unique interior style that’ll be the foundation of your business.
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Assemble a plan for your brand strategy and hone in on your brand pillars, USPs, niche and unicorn customer.
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All about the visuals! Choose your brand name and learn how you can create your logo, colour palette, typography, mission statement and curate branded photography and stock images.
Module 4: Create Your Online Store
Don’t get stuck with questions such as “Which platform is best?” or “Um, how do I build this?”… Let’s build your online store together.
Module Highlights:
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Set up your Shopify account (£1/month for your first 3 months) and learn the basics of website design.
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Customise and design your online store with an aesthetic theme, stylish pairings and so much more!
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Add all your relevant pages (About, Contact, FAQs, Blog & Blog Posts, Wishlist and more!) to your store to help visitors browse and find what they’re looking for.
Module 5: Finding Reliable Suppliers & Sourcing Products
Explore how and where to find reliable suppliers and source products for your online store.
Module Highlights:
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Locate brands, suppliers and designers to partner with, and learn how to partner with them to list their products on your store.
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Discover how to find, source and curate products.
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Learn how to onboard brands and suppliers, with Terms & Conditions and a seamless onboarding process to streamline your business.
Module 6: Uploading Products & Collections
Create engaging product listings and categorise your products within your store navigation.
Module Highlights:
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Understand how to upload products and categorise your catalogue for your online store.
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Learn effective pricing strategies and how to write product listings that sell!
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Dive into additional product features to enhance your product listings, such as Metafields, Product Bundles, Cross-Selling & Up-Selling.
Module 7: Orders, Inventory, Delivery & Returns
Learn how to process orders, manage inventory and organise the logistics of your business, from shipping rates to returns.
Module Highlights:
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Grasp how to process and manage your orders.
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Generate shipping rates for your vendors, products and countries.
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Set up a self-serve returns portal and learn how to manage exchanges and refunds.
Module 8: Marketing Mastery
Master the art of effective Marketing to share your business with the world and generate results.
Module Highlights:
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Understand the power of marketing and the many different forms it takes to grow a business.
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Determine your marketing objectives, or goals, for your business.
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Perform regular competitive analysis to know your position in the marketplace.
Module 9: Effective Email Marketing
Craft automated email flows that convert and build relationships with engaging email campaigns.
Module Highlights:
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Set up engaging Sign Up Forms, to capture email addresses of prospective customers.
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Master the art of Automated Flows to automate your marketing efforts, driving traffic and sales while you sleep!
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Create compelling Email Campaigns to announce sales, offers, new collections and more!
Module 10: Blogging Bootcamp
Learn about the importance of blogging, how to write keyword rich articles and leverage AI to churn content regularly.
Module Highlights:
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Understand the five main blog formats that convert the most.
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Set a winning content strategy for your blog for ongoing, long-term success.
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Learn how to use AI to churn out frequent, relevant and targeted blog content.
Module 11: Simple SEO
Demystify SEO to help rank your website, products and content higher on search engine results page.
Module Highlights:
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Learn the basics of both Technical & Content SEO so your website content is aligned with search engine algorithms.
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Discover how you can perform ongoing keyword research.
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Utilise AI to monitor your SEO performance and automate tasks.
Module 12: Social Media Marketing
They say social media platforms are the new resume, at least for online businesses! Set your social media accounts up for success.
Module Highlights:
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Perfect your Pinterest strategy with effortless and targeted content for your products, blog articles and style guides to drive ongoing, organic traffic.
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Identify the perfect Instagram strategy for you and your brand and learn how to post effectively to drive traffic and generate sales, plus how to leverage AI.
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Set up Instagram Shopping to tag your products in your posts for effortless shopping!
Module 13: Winning Customer Service & Sales
Give your prospects and customers a reason to shop with you and purchase again with excellent customer service.
Module Highlights:
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Learn how to address queries and concerns, and uncover the 5 Golden Rules.
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Ask for feedback and reviews to generate social proof and positive feedback for your brand.
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Install live chat to effortlessly speak with prospects and existing customers 1-2-1 whether at home or on-the-go on your phone!
Module 14: Affiliate Marketing
Reach new audiences through Affiliate Marketing, and reward your brand ambassadors with a chunk of the sale.
Module Highlights:
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Set up Collabs on Shopify to build your Affiliate Program for free.
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Learn how to find affiliates within your niche on social media.
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Using templates and scripts, reach out to potential affiliate partners to start building your network of brand ambassadors.
Module 15: Subscriptions & Memberships
Generate recurring revenue through Membership and Subscription programs to offer additional value to your customers.
Module Highlights:
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Discover the different free and paid subscription apps available to Shopify users.
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Learn how to market and promote your Membership or Subscription program within your marketing efforts and on your website.
Module 16: Financials & Admin
As your business grows, you’ll need to have a basic understanding of your bookkeeping and business finances.
Module Highlights:
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Learn how to monitor your Shopify payouts from sales.
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Track your income and expenses.
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Manage your sales and keep on top of payments with an Order Book.
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