Brooke Apffel – The Social Media Manager Masterclass

Here’s What You Get:

• Instant access to all 6 modules of content, broken down into bite sized lectures so you can watch at your own pace.
• All the systems and templates we use in our agency every day (Social Media Strategy template, Proposal template, Reporting template, Campaign template, Onboarding questionnaires, and more)!
• Access to the most incredible, supportive course Facebook group where you can ask us and 600+ other social media managers all your questions.
• Lifetime access to all course content, including any updates we make to the course.

Module One

• Starting your social media management agency
• Getting your business license
• Creating your brand
• Developing your website
• What type of social media manager are you?
• Designing your schedule
• PTO as a social media manager
• Key systems
• The toolbox
• Tips I wish I knew when starting my agency

Module Two

• The client acquisition system
• Attracting high-value clients
• The client acquisition system
• Attracting high-value clients
• Referral program setup
• Raising your rates with current clients
• The step up program
• Discovery call mastery
• Setting your services
• Proposals (get our exact language and template)
• Proposal follow up
• How to set up/determine your pricing
• Profitability
• Client onboarding
• Client retention
• Client offboarding

Module Three

• Social media strategy system
• How to develop a social media strategy
• Walkthrough of our social media strategy template
• Strategy research and development
• Researching the brand and competition
• Audience persona and buyer type identification
• Finding the best platforms for your clients
• Finding your client’s target audience
• Developing content themes that add value
• Smart goals creation
• Content marketing funnel and customer journey development
• How to create social media marketing campaigns
• Social media strategy client presentation

Module Four

• Content creation system
• How to implement the strategy to drive results
• Developing a content calendar
• Graphic creation featuring Jenna Johnson from WAS
• Mastering content copy featuring Kaitlyn from Copy Uncorked
• Managing Reels
• Managing stories
• Pinterest management
• TikTok management
• Content reviewal process (internal and external)
• Revisions and going live
• Community engagement strategy

Module Five

• The reporting system
• Key metrics to track
• How to analyze and optimize on the results
• On-going strategy as a freelancer vs. as an agency
• How to track and improve important key metrics
• Creating and sending analytic reports
• How to get your clients better results
• Get our incredible reporting template
• Elevating your strategy offerings as you grow your agency

Module Six

• When to build a team
• Agency structures and transitions
• The hiring process
• Contractor vs. employee (see who you should hire to fill what roles)
• Employee onboarding system
• Employee retention (reviews & check ins)
• Employee expectations
• Firing an employee
• Agency meeting structure (get our meeting template)
• Staying profitable as an agency
• How to lead your team so you don’t have to micromanage
• Delegation and moving up in the agency
• Payroll – salary vs. hourly
• Taxes