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Awai – Copywriting For a Cause

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Why “Do Good to Do Well” is the Future for Any Business

There’s a major shift happening in the way companies, big and small, market themselves. Simply building the bottom line is no longer enough. Companies also need to build the communities that support them.

Enter cause marketing.

Cause marketing is a big deal right now for several reasons. For one, it’s becoming a mature marketing option. The Return On Investment for well-executed cause campaigns consistently shows a positive payoff.

The more important question here though, is why cause campaigns are succeeding. Experts in the field say we’re transitioning to an age of higher consciousness. Consumers across the board are moving from “conspicuous” to “conscious” consumption. To put it simply: We expect the companies behind our favorite products to perform as good corporate citizens.

In turn, business leaders are being forced to make tough choices. Should they stand up for social issues? Partner with charities? Add a social message to their advertising?

Yes, yes, and yes.

It used to be the main goal of any business was to maximize profits. Philanthropy was done on the side.

But now, the two have merged. That is, doing well in business versus doing good with business are no longer separate things.

And that spells big opportunity for copywriters who are also interested in doing well by doing good.

The new program, Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World guides you through the specifics of writing for cause marketing campaigns. In it, you’ll learn …

  • How to write copy that “sells” a cause
  • How to use the “MORAL” approach to build credibility for a cause campaign
  • 8 unique ways to “sell” your cause
  • The most essential element of any well-run cause campaign
  • The most powerful words to use in a cause campaign
  • Which key emotions are most effective in cause marketing
  • What psychological factors should be drawn out in the best cause campaigns

Most importantly, we show you how to position yourself as a Cause Marketing Specialist so those involved with cause campaigns will scramble to hire you.

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Membership VS. Products

-If you buy membership, you will get access to about 1400 courses immediately (all products from category-Free For Members), but not access to category Products For Sale (products with their own price), these products are sold separately. No need to have a membership if you want to purchase them. But as a member you get discount (5% or 10%).

How do I download the product?

– You will receive a Mega link into your email or your account page, then you can copy the course to your own Mega account to watch or download it later (best option). Instantly right after the payment.

Is it passworded?

– No

How can I Pay?

– You can pay with PayPal or CryptoCurrency.

If the course is updated, do I get these updates too?

– Of course, same link, there will be a new folder called “UPDATE”, which contains only new files

How do I know that course has been updated?

– Check our blog or read our emails with new updates we send regularly

What about refunds?

– We do not have any refund policy, you are here for a reason, so you know what to do. Just download the courses !

Product

Original Sales Price $497.00
Size 24 MB
Sales Page https://www.awai.com/cause/p/
Archive https://archive.vn/Td3OQ
Completed Yes
Note N/A

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