1. Introduction to the product/course

10k Per Month by Matthew Larsen is a membership-based training and mentorship program that provides entrepreneurs, especially those in the agency space, with a clear roadmap for reaching a consistent $10,000 in monthly revenue. Hosted on the Skool platform, the program emphasizes actionable systems rather than theory, offering members immediate access to proven frameworks, live support, and an engaged community. The subscription model is priced at $97 per month, making it affordable and accessible for those who want to grow their agency without committing to a high-ticket upfront course. Participants gain entry into a curated environment where they are guided step by step to eliminate guesswork, focus on what matters, and execute systems that produce results. This program is designed for serious entrepreneurs who want to escape stagnation, avoid wasting time on scattered information, and instead follow a single tested path to reliable business growth. By leveraging Matthew Larsen’s personal experience and success story, members are empowered to replicate the strategies that worked for him and adapt them into their own businesses.

2. Goals of the product/course

The primary goal of the 10k Per Month program is simple yet powerful: help agency owners and entrepreneurs consistently generate $10,000 in recurring monthly revenue. This benchmark represents a common milestone in the agency world, where crossing into five-figure monthly income means a business is sustainable, scalable, and capable of supporting both its owner and a small team. The course is not about vague motivation or unrealistic promises of sudden wealth; instead, it sets practical and measurable targets. Members are guided to focus on clarity, consistent client acquisition, streamlined delivery systems, and the discipline required to build repeatable monthly income. Another crucial objective is to eliminate what Matthew Larsen identifies as “information paralysis.” Many agency owners consume endless videos and resources without taking action. This course is built to be the antidote to that problem by giving a structured blueprint where every step is clear. The ongoing coaching and community support ensure accountability, so participants not only understand what to do but also have the confidence and support to implement it. The goal is not just reaching $10,000 once but sustaining and scaling beyond that point in a repeatable way.

3. Content Overview or Modules breakdown

The 10k Per Month program is structured around a combination of resources, templates, and direct coaching. While it is not broken into rigid modules, its content naturally falls into several core pillars:

• Comprehensive video library: Members gain access to over 110 videos, tutorials, and walkthroughs that cover everything from client outreach and sales processes to service delivery and retention. Each video is designed to provide step-by-step instructions rather than abstract theory, ensuring participants can take immediate action.
• Ready-to-use templates: The program includes 16 proven templates for vital business assets such as websites, email campaigns, direct messages, and sales presentations. These templates serve as plug-and-play tools, saving members time while allowing them to adopt strategies that have already been tested and optimized.
• Live group coaching calls: Twice each month, Matthew Larsen hosts live calls where members can ask questions, receive personalized feedback, and hear insights tailored to their situations. This ensures that learning stays dynamic and adaptive rather than static.
• Daily personal feedback: A key differentiator of this program is the promise of personal feedback from Matthew within 24 hours. Members can ask questions or share updates in the community, knowing they will receive direct responses instead of being left to figure things out alone.
• Community and peer learning: The Skool platform enables group interaction, giving participants the chance to learn not just from Matthew but also from peers who are on the same journey. This collaborative setting creates motivation, accountability, and the opportunity to network with like-minded entrepreneurs.
• Systems and frameworks: At the core of the program are the exact processes Matthew used to grow his own agency. This includes outreach systems for acquiring clients, delivery methods for retaining them, and strategies for scaling efficiently once revenue stabilizes.

Together, these components create a holistic package where participants are supported with knowledge, tools, community, and mentorship.

4. Benefits of the product/course

Enrolling in 10k Per Month offers numerous benefits that address both the practical and psychological challenges of building a successful agency. Among the most important benefits are:

• Clarity and focus: Members no longer need to sort through countless YouTube videos or conflicting advice. They gain a single trusted framework that simplifies decision-making and ensures every step aligns with the larger goal.
• Actionable tools: The inclusion of templates, frameworks, and video walkthroughs provides participants with concrete resources they can immediately apply to their business. This reduces wasted time and accelerates progress.
• Mentorship from an experienced entrepreneur: Rather than learning from generic materials, members have direct access to someone who has already achieved the results they are aiming for. This shortens the learning curve dramatically.
• Affordable entry point: At $97 per month, the program provides mentorship and training that would typically cost thousands in other formats. This makes it accessible while still maintaining a premium level of support.
• Accountability and motivation: The structure of live calls, daily feedback, and community engagement ensures that participants stay committed and are less likely to give up when challenges arise.
• Elimination of overwhelm: Many entrepreneurs fail not because of a lack of knowledge but because of too much scattered information. This program eliminates that overwhelm by cutting straight to what works.
• Scalability: The systems taught are not just for reaching $10,000 per month but can be scaled beyond that once consistency is achieved. Members who implement fully can continue growing toward even higher monthly revenues.

Ultimately, the benefit is freedom: by creating a reliable income stream, entrepreneurs can gain control over their time, finances, and lifestyle.

5. Target Audience for the product/course

The 10k Per Month program is designed with a specific type of participant in mind. The ideal members are:

• Early-stage agency owners: Those who have started or are planning to start an agency but have not yet achieved consistent revenue.
• Struggling entrepreneurs: Individuals who feel stuck, unsure of their next steps, or frustrated by slow growth despite putting in effort.
• Action-oriented learners: People who value doing over endless studying, and who want to apply systems immediately instead of drowning in theory.
• Budget-conscious learners: Those who want high-quality mentorship and training but prefer a monthly subscription over expensive one-time courses.
• Ambitious business builders: Individuals motivated to reach significant milestones in their entrepreneurial journey, with $10,000 per month as their first major target.

It is not designed for hobbyists or those looking for passive learning. Instead, it is best suited for committed individuals ready to apply structured systems and embrace accountability to achieve tangible results.

6. Conclusion with a summary

Matthew Larsen’s 10k Per Month program is a comprehensive membership that combines education, templates, mentorship, and accountability into one affordable package. It is not simply a course but a guided path with direct feedback and ongoing support. The focus is on practical implementation: over 110 videos provide detailed instruction, 16 templates offer ready-made solutions, and live calls plus daily responses keep members supported every step of the way. Unlike many programs that overload students with abstract information, this one emphasizes clarity, structure, and action. The goal is unambiguous: build an agency that produces $10,000 in consistent monthly revenue and use that as a springboard for further growth. For entrepreneurs who have been spinning their wheels or feeling left behind while others succeed, this program offers a proven way forward. The benefits include more than financial gain; participants also experience relief from overwhelm, increased confidence, and a clear vision for their business. In summary, 10k Per Month is an accessible yet powerful option for agency owners who want to stop guessing, start executing, and finally achieve the breakthrough that leads to sustainable entrepreneurial success.

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