Rebrand — Maddie Peschong (Comprehensive Course Summary)

Introduction to the product/course

Rebrand is a professional group coaching program created by Maddie Peschong, a brand photographer, entrepreneur, and educator who has helped countless creatives build businesses that support their lifestyles. The program is specifically designed for photographers who want to make the leap into personal brand photography and establish themselves as trusted experts who can confidently book high-paying clients. Instead of simply being another online course with prerecorded videos and minimal interaction, Rebrand takes a cohort-based approach. It lasts for sixteen weeks and combines structured learning with real-time coaching, accountability, and community. The curriculum is intentionally built to guide photographers step by step from uncertainty about pricing, packaging, and marketing into a place of clarity where they can confidently create and sell a premium Signature Session, attract clients who truly value the work, and build a weekday-friendly photography business.

The course stands out because it does not just focus on the technical side of photography. Maddie herself has a deep background in brand building and marketing, and she has structured Rebrand around the business strategies photographers need to succeed in this competitive niche. The program covers positioning, client experience, session planning, pricing, sales, marketing, and long-term client retention. By the end of the sixteen weeks, participants have a complete system for running profitable personal brand sessions and a business foundation that can sustain them for years to come. The program’s emphasis is on creating something repeatable and dependable, rather than leaving participants to constantly reinvent their offers or scramble for inconsistent bookings.

Goals of the product/course

The primary goal of Rebrand is to help photographers confidently transition into personal brand photography and build a profitable business model around it. Maddie created this program after observing that many talented photographers felt overwhelmed when trying to pivot into brand photography. They often struggled with pricing, didn’t know how to structure sessions that clients would eagerly book, and lacked the marketing systems to attract consistent inquiries. Rebrand addresses those gaps directly by providing clarity, templates, coaching, and real-world tested strategies.

Specifically, the program aims to achieve the following outcomes:

• Clarity on positioning: Helping photographers identify how they fit into the personal brand photography market and how to present themselves as experts who offer value beyond standard portrait sessions.
• Creation of a Signature Session: Developing a repeatable, premium offering that is easy to sell, easy to deliver, and consistently attractive to clients.
• Pricing confidence: Teaching participants to price their services at four-figure rates so that they can run a profitable business without overextending themselves.
• Marketing strategies: Implementing systems that actually generate leads, including social media strategies, website optimization, and content repurposing methods that keep the pipeline full.
• Improved client experience: Equipping photographers with systems for onboarding, communication, and delivery that elevate the client journey and encourage repeat bookings and referrals.
• Community and accountability: Providing a support network where participants can ask questions, share wins, and learn from each other while being guided by Maddie’s coaching.

By setting these goals, Rebrand ensures that participants leave the program not just with theoretical knowledge, but with a working business model and the confidence to move forward at a higher professional level.

Content Overview or Modules breakdown

Rebrand is structured as a sixteen-week group coaching experience with modules that build upon each other. Each phase of the course is carefully designed to move participants from a state of uncertainty into one of clarity and confident action. While some specifics of the curriculum are best experienced inside the program, the broader outline of the learning journey can be broken down as follows:

Module 1: Foundations and Mindset
This opening stage helps participants shift their perspective from thinking of themselves solely as photographers to thinking of themselves as business owners and creative partners for brands. It emphasizes the mindset required to step into a premium market and begin charging higher fees. Students clarify their ideal client, define the value of brand photography, and set intentions for their business growth.

Module 2: Designing a Signature Session
Here, participants learn how to build a repeatable session framework that can be offered as their premium package. This includes planning locations, creating strategic shot lists, structuring the client experience, and packaging the session as a high-value offer. The Signature Session becomes the foundation for a consistent business model.

Module 3: Pricing and Profitability
This module teaches how to confidently charge four-figure rates for brand photography. Students are given frameworks to determine their profitability, structure their packages, and communicate their pricing to clients in a way that emphasizes value rather than cost. Scripts and strategies for handling pricing conversations are also included.

Module 4: Marketing and Sales
In this stage, the focus shifts to generating consistent inquiries. Students learn marketing strategies that include optimizing their online presence, crafting compelling offers, using social media effectively, and creating marketing content that positions them as the go-to brand photographer in their region. Sales strategies, including consultations and follow-ups, are also covered.

Module 5: Content Repurposing and Client Deliverables
This module shows photographers how to get maximum value from every photoshoot. They learn how to repurpose a single session into thirty or more days of content, which is a valuable selling point for clients. Templates and swipe files help photographers deliver client-ready assets that meet the needs of modern entrepreneurs and influencers.

Module 6: Client Experience and Communication
Great client experiences drive referrals and repeat bookings, and this module teaches the systems needed to create that. It covers pre-shoot onboarding, communication touchpoints, shoot-day direction, and post-shoot delivery methods that leave clients thrilled with their investment. The goal is to turn every client into a repeat customer and vocal advocate.

Module 7: Implementation, Feedback, and Community Support
The final stage emphasizes action and accountability. Through live group coaching calls, critique sessions, and community support, participants receive feedback as they implement what they have learned. This module ensures that they leave the program with real-world results rather than unfinished plans.

Benefits of the product/course

The benefits of Rebrand extend far beyond just learning new skills. Participants gain a complete transformation in how they approach their business and how they position themselves in the marketplace. Among the key benefits are:

• A repeatable, premium Signature Session: Instead of scrambling to create different packages for each client, students leave with a polished, sellable session structure that is easy to replicate and consistently profitable.
• Pricing confidence: Many photographers struggle with undercharging. Rebrand equips them to confidently charge four-figure rates, ensuring that they are compensated fairly for their expertise and time.
• Marketing that actually works: The program teaches proven systems that help photographers attract clients who are ready to invest. These include website positioning, social media strategies, and repurposable content systems.
• Time efficiency: With templates, swipe files, and pre-built frameworks, participants save time on admin and marketing, allowing them to focus more on the creative side of their business.
• Supportive community: The group coaching format fosters accountability, encouragement, and peer learning, making it easier to implement new strategies and overcome challenges.
• Sustainable business growth: By learning how to package, price, and market sessions strategically, photographers build businesses that are stable and scalable, rather than dependent on low-fee, high-volume bookings.

Target Audience for the product/course

Rebrand is designed for photographers who already have technical skills and some experience in the industry, but who want to elevate their business and break into the personal brand photography market. It is particularly well suited for:

• Portrait photographers looking to expand into brand photography.
• Wedding photographers seeking a weekday-focused business model.
• Photographers who are ready to charge higher rates but need guidance on pricing and packaging.
• Creatives who feel overwhelmed by the business side of photography and want proven systems to follow.
• Entrepreneurs in the photography space who value mentorship, accountability, and community support.

The program is not for absolute beginners with no photography background. Instead, it is for photographers who are ready to take their existing skills and transform them into a sustainable business model that can consistently generate premium clients.

Conclusion with a summary

In conclusion, Rebrand by Maddie Peschong is a transformative sixteen-week group coaching program designed to help photographers confidently transition into personal brand photography and build profitable, sustainable businesses. Through a carefully structured curriculum that includes foundations, Signature Session design, pricing, marketing, client experience, and ongoing implementation, participants gain the tools, strategies, and confidence to book premium clients consistently. Unlike many courses that leave students with information overload, Rebrand focuses on actionable systems, templates, and feedback so that photographers can immediately apply what they learn. The supportive community and live coaching make the program an interactive, results-driven experience rather than a solitary self-study course.

By the end of the program, participants not only understand how to price, package, and market brand photography services, but they also leave with a polished Signature Session, a content repurposing system, and a strong business mindset that sets them up for long-term success. Rebrand is for photographers who are ready to elevate their careers, attract clients who truly value their work, and finally create a business that provides both creative fulfillment and financial freedom.

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