04-Part III The ‘Macro’ Structure of Winning Demos 01-Overview of the S A F E T Y Structure 02-Start with Pre-Call Planning 03-Align on the Decision 04-Frame the Problem 05-Establish the Big Picture 06-Take Them On a Journey 07-Yield and Pivot TerBrab 03-Part II Winning Demos Start with These Discovery Techniques 05-Part IV The ‘Micro’ Structure of Winning Demos (FAVORITE)