03-Module 3 How to ‘Speak’ CFO (Persona Crash Course) 01-01 The Most Fundamental Aspect of Your Success 02-02 CFO s Core Responsibilities 03-03 Common Pain and Objections 04-04 Language Patterns and Terminology 05-05 Intro to Decision Criteria TerBrab 02-Module 2 11 Mistakes Sellers Make Selling to CFOs 04-Module 4 How to Create ‘Above the Noise’ Business Value