02-Part I Rig the buying criteria

01-Rig the ‘root cause’ in your favor

02-Rig the desired solution in your favor

03-Lead with a Nexus

04-Sell the ‘micro problem’

05-Influence their subconscious mind with ‘super social proof’

06-Bull Charge (if you have a superior product, don’t get cute)

07-Find the ‘weakness WITHIN their strength’ (sales judo)

08-Redefine the scope of the deal to favor you

09-The ‘credibility landmine’