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01-01 Understand How Much Power You Have
02-02 Tailor Your Approach for Every Deal
03-03 Never Confuse Selling and Negotiation
04-04 Capitalize on the Human Element
05-05 Get the Best Price Possible
06-06 Balance Gives and Gets
07-07 Understand and Utilize Tactics Effectively
08-08 Never Make Assumptions
09-BONUS STRATEGY- Always Have Perspective