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01-01 Can You Pass the ‘No Logo’ Test
02-02 How To Set The Rules of Engagement and Win
03-03 Roleplay Demonstration of ROE
04-04 Review of ROE and Exercise
05-05 Inbound v Outound Discovery
06-06 The ‘Go Back In Time’ Technique
07-07 Exercise – Write Your Go Back In Time Questions
08-08 Context-Led questions
09-09 The Discovery Prompter
10-10 – Business Pain that MONEY Follows
11-11 – How to Turn Little Dollars into Big Dollars
12-12 – Validate the Business Problem
