01-The 10 Laws of Email Copywriting

01-Course Introduction

02-Law 1 – Learn How People Make Decisions

03-Law 2- Uncover the Selfish Benefit

04-Law 3- Tell a Great Story

05-Law 4- Write Like You Talk

06-Law 5- Use Their Words Not Yours

07-Law 6- Short Choppy Copy

08-Law 7 – Be Specific

09-Law 8- Nail the Subject Line

10-Law 9- Use Social Proof That s Relevant

11-Law 10- Address Objections Up Front