Introduction to SEO On Tap

SEO On Tap is a beginner-friendly, self-paced SEO course developed by the creative minds behind Duo Collective — Abbey Oslin and Courtney Petersen. Designed with non-technical entrepreneurs, creatives, and small business owners in mind, this course provides a clear roadmap to improving online visibility through organic search engine optimization. Unlike traditional SEO courses that overwhelm with technical jargon, SEO On Tap simplifies complex strategies into digestible, easy-to-follow modules tailored to real-world application. With lifetime access, bonus content, platform-specific guidance, and community support, it’s positioned as an empowering SEO solution for individuals who want results without paid ads or outsourcing.

The creators, both marketing professionals with a background in branding and design, saw a consistent pattern of clients struggling to implement SEO strategies themselves. They created SEO On Tap to eliminate confusion and teach users how to confidently and effectively apply SEO to their own business websites, regardless of their technical background. The course caters to a variety of platforms, including WordPress, Squarespace, Shopify, Showit, Wix, and more.

Goals of the Product/Course

SEO On Tap was created to challenge the widespread belief that SEO is complicated, expensive, or reserved only for tech-savvy marketers. The course is rooted in a mission to make SEO accessible, results-oriented, and sustainable for the long term. Below are the core goals of this program:

• Simplify SEO: Strip away intimidating language and processes so that business owners can approach SEO with clarity and confidence.
• Drive organic traffic: Provide business owners with the tools and strategies needed to grow their online presence through search engines without relying on paid advertising.
• Teach sustainable strategy: Empower students to implement long-term SEO practices that will serve their businesses continuously, not just through short bursts of visibility.
• Promote autonomy: Equip users to handle their own SEO instead of outsourcing or waiting for results from vague third-party solutions.
• Support platform diversity: Offer specific tutorials and walk-throughs tailored to a range of popular website platforms.

Content Overview or Modules Breakdown

SEO On Tap includes five comprehensive core modules, along with multiple bonus resources to support implementation and advanced learning. Each module includes short, to-the-point videos (most under 10 minutes), accompanied by practical guides, printable workbooks, and real-life examples.

1. Module 1: Laying the SEO Foundation
   Learn how SEO works, how search engines like Google crawl and rank content, and bust common SEO myths. This module sets the tone for demystifying SEO by providing simple explanations for foundational concepts.
2. Module 2: Keyword Research & Strategy
   Discover how to find and target the right keywords that your ideal audience is searching for. Learn how to organize keyword strategies and integrate them across your website in a natural, conversion-driven way.
3. Module 3: On-Page Optimization
   Dive into optimizing individual website pages with targeted content, SEO titles, meta descriptions, header tags, image SEO, and more. You’ll learn how to do this manually or using platform-specific tools.
4. Module 4: Measuring & Tracking SEO Success
   Understand how to track your SEO performance using tools like Google Analytics, Search Console, PageSpeed Insights, and others. This module ensures students can measure the effectiveness of their efforts and make data-driven decisions.
5. Module 5: Long-Term Growth Strategies
   This module focuses on building domain authority, generating backlinks, blogging with purpose, and continuing to grow your SEO performance over time. It shifts the focus from setup to scaling.

Bonus Content Includes:

• AI-Powered SEO: Learn how to leverage AI tools responsibly for keyword generation, topic ideas, and content creation.
• Podcast SEO: For content creators using podcasts, this module teaches how to optimize episodes for discoverability.
• Local SEO & Google Business Profile: Essential for local businesses wanting to dominate in Maps and location-based search.
• E-Commerce SEO: Tailored guidance for online shops on optimizing product listings, categories, and site structure.
• Design & SEO: Explore how branding and design influence SEO performance, including mobile usability and speed.

Benefits of the Product/Course

SEO On Tap stands out due to its results-oriented and approachable format. Here are the most impactful benefits:

• Beginner-Friendly: No prior experience required. Each lesson is clearly explained and broken down step-by-step for accessibility.
• Platform Versatility: Instructions and walkthroughs are provided for a variety of website platforms, including WordPress, Showit, Squarespace, Wix, Kajabi, Shopify, and more.
• Lifetime Access: Students receive unlimited lifetime access to course materials, updates, and any new content added in the future.
• Live Support: Includes 2 months of Q&A access with Abbey and Courtney via office hours, plus private community access for continued guidance.
• Printable Resources: SEO checklists, workbook pages, keyword planners, and implementation guides are downloadable for ongoing reference.
• Results-Driven Approach: Case studies and testimonials from past students show measurable success, including 5X traffic growth, first-page keyword rankings, increased domain authority, and conversion improvements.
• Risk-Free Investment: Backed by a 30-day satisfaction guarantee for students who complete at least 50% of the course.

Target Audience for the Product/Course

This course is created for a wide range of professionals who are ready to take SEO into their own hands, especially those without technical or marketing backgrounds.

• Entrepreneurs and solopreneurs looking to build their brand and attract more leads organically.
• Creative professionals like designers, photographers, and copywriters who want to boost the visibility of their portfolios or client work.
• Service providers such as coaches, consultants, and freelancers looking to get found by the right clients through search engines.
• Product-based business owners running e-commerce shops who want to rank their products and reduce dependency on paid ads.
• Brick-and-mortar business owners aiming to improve their visibility in local search through Google Maps and local optimization.
• Content creators and bloggers who want to get their content seen, shared, and monetized through organic discovery.

Conclusion

In a digital landscape increasingly driven by content and discoverability, having a strong SEO strategy is not optional—it’s essential. SEO On Tap by Duo Collective bridges the gap between confusing tech talk and real, lasting results. Whether you’re brand-new to SEO or tired of dabbling without direction, this course delivers a clear, strategic, and supportive path forward.

From foundational understanding to keyword execution, from platform-specific walkthroughs to advanced techniques, the course provides everything needed to implement and grow your SEO in a sustainable way. With its community support, lifetime access, and ongoing updates, SEO On Tap isn’t just a course—it’s a long-term investment in your business visibility and success.

For anyone ready to unlock the power of organic traffic, reduce reliance on paid ads, and be found by their ideal audience, SEO On Tap is a standout choice.

Click Here to Get Duo Collective – SEO On Tap plus Bonuses