Introduction to the product/course

The 20 Hour CEO is a course created by Christine Carrillo, an entrepreneur and CEO coach with an extensive background in business development. The course is designed to help entrepreneurs, CEOs, and business leaders who are overwhelmed by the operational aspects of running a company. Christine teaches how she successfully built three businesses, each scaling beyond $200 million in revenue, while working only 20 hours per week. This course focuses on teaching the strategic and operational shifts required to build systems, delegate effectively, and prioritize high-impact tasks. The course combines her personal experiences with practical methods that can be immediately applied to any business.

Goals of the product/course

The primary goal of The 20 Hour CEO is to shift the mindset of business leaders from being overwhelmed operators to efficient, high-level executives. Christine emphasizes that success doesn’t have to come at the expense of time or personal life. By taking the course, participants aim to:

• Learn how to build systems that support the business without requiring constant hands-on involvement.
• Develop the ability to prioritize the most important tasks and delegate the rest.
• Free up personal time by identifying areas that can be automated or outsourced effectively.
• Learn how to create scalable structures that allow for growth without burnout.
• Gain tools for making faster, more confident decisions that drive business success.

Ultimately, the course is designed to help CEOs and entrepreneurs move from being “in the weeds” of daily operations to becoming strategic leaders who can oversee a business while working just a fraction of the time they used to.

Content Overview or Modules breakdown

The course is divided into actionable modules that guide participants through the critical aspects of becoming a 20-hour-a-week CEO. Each module is designed to build on the previous one, creating a comprehensive system for managing a business efficiently:

• Unleash Your Secret Weapon: An EA (Executive Assistant) – One of the first steps in the course is teaching how to work with an executive assistant (EA). Christine explains how an EA can act as a key asset in managing the business’s day-to-day operations, handling administrative tasks, and taking on responsibilities that don’t require the CEO’s direct attention. This section helps participants understand how to integrate an EA into their workflow, optimizing both time and productivity.
• Create Systems That Run Your Business – The course introduces the concept of systematization in business. Christine explains how to design processes that can run independently, reducing the need for direct oversight. Participants learn how to automate repetitive tasks, such as client communications, project management, and data handling, allowing them to focus on strategic growth.
• Recapture 20 Hours a Week – In this module, Christine dives deeper into delegation and automation strategies that allow a CEO to reclaim hours in their week. Through real-life examples and frameworks, the course teaches how to identify which tasks can be outsourced and which should be handled personally. This module is crucial for those who feel trapped in the operational side of their business.
• Focus on the 10% That Matters – One of the key takeaways from The 20 Hour CEO is the 80/20 rule—focusing on the 10% of activities that contribute the most value to the business. Christine walks participants through methods for identifying high-impact work, minimizing distractions, and eliminating non-essential tasks.
• Make Faster, High-Quality Decisions – CEOs often face tough decisions that require quick yet thoughtful action. This module teaches decision-making frameworks that streamline the process, minimize stress, and ensure that decisions align with the business’s long-term goals. It’s designed to empower business leaders to make confident, high-quality decisions in less time.

Throughout the course, Christine provides resources, templates, and frameworks that can be adapted to any business model. The focus is on action and implementation, ensuring that participants leave with clear, usable tools for transforming their business operations.

Benefits of the product/course

The key benefits of participating in The 20 Hour CEO are vast and can have a profound impact on both a business and its leader. Here are some of the most significant advantages:

• Time Efficiency: The course teaches proven methods for regaining precious time by automating systems, delegating tasks, and reducing the mental burden of decision-making.
• Improved Leadership: Business owners will learn how to lead more effectively by focusing on their strengths, building a strong team, and ensuring that operational tasks are handled by others.
• Better Work-Life Balance: By implementing the tools and strategies learned, participants can reduce the time spent on operational tasks, allowing for more personal time without sacrificing business growth.
• Increased Business Scalability: The systems, processes, and frameworks taught in the course allow a business to scale efficiently, without overwhelming its leaders or staff.
• Enhanced Decision-Making: Through decision-making frameworks, participants will make quicker, more confident choices that have a positive impact on their businesses.
• Focus on Growth and Innovation: By offloading non-strategic tasks, business leaders can focus on long-term vision, innovation, and growth rather than getting bogged down by day-to-day operations.

In short, The 20 Hour CEO enables CEOs to work smarter, not harder, resulting in a more efficient business, improved leadership, and a greater work-life balance.

Target Audience for the product/course

The 20 Hour CEO is primarily designed for entrepreneurs, CEOs, and small business owners who are looking to regain control of their time and scale their business without burning out. The ideal audience includes:

• Entrepreneurs who have grown their businesses to a certain level but are overwhelmed by the day-to-day operations.
• CEOs of small to medium-sized companies who want to reduce their hours without sacrificing the growth of their business.
• Leaders looking to implement systems that allow for more autonomy and less involvement in routine tasks.
• Business owners interested in delegating operational work while focusing on strategic decision-making and long-term vision.
• Those looking to optimize their time, improve efficiency, and scale their business sustainably.

This course is not for startup entrepreneurs who are still in the initial growth phases and handling every aspect of the business themselves, but rather for those who have established businesses and are now ready to delegate and streamline operations for future growth.

Conclusion with a summary

The 20 Hour CEO offers a comprehensive blueprint for transforming the way entrepreneurs and CEOs approach business management. By implementing the strategies taught in the course, leaders can reduce the time spent on operational tasks, create scalable systems, and improve their decision-making, all while reclaiming personal time and achieving a better work-life balance. This course is a powerful resource for ambitious business leaders who want to work smarter, not harder, and build a business that runs effectively without consuming their lives. Through practical, actionable steps, Christine Carrillo provides a pathway to becoming a 20-hour-a-week CEO—one who focuses on growth, strategy, and leadership without the burnout that often accompanies business success.