White and Salt – Design Intensive Master Training

Introduction to the Product/Course

The Design Intensive Master Training (DIMT) by White and Salt is a transformative course specifically designed for brand designers. This course helps them adopt a highly structured process known as design intensives, enabling them to work on high-value projects with a faster turnaround. Through this method, designers can increase their earnings by completing in-depth branding projects in a condensed timeframe, generally within one to two days. The course focuses on actionable business strategies, systems, and tools to help designers streamline their processes, increase profitability, and create lasting client relationships. It offers both the foundations of building a design business and practical, efficient techniques for conducting design intensives that generate quick, lucrative returns.

Goals of the Product/Course

The primary goal of the DIMT is to provide brand designers with a comprehensive roadmap for scaling their business by implementing a proven design intensive model. The course helps designers refine their design process to maximize time efficiency while increasing their revenue potential. Specifically, the course aims to achieve the following:

• Increase Earning Potential: Teach designers how to earn significantly more per day through the design intensive process, with some designers earning up to $3,000+ per project day.
• Build a Scalable Design Business: Provide methods and tools that allow designers to scale their business without the need for large teams or over-complicated workflows.
• Develop Marketing Strategies: Equip designers with the skills to attract high-paying clients and leverage marketing tools to build their brand presence.
• Streamline Client Communication: Offer practical advice on handling client interactions, from discovery calls to final deliverables, ensuring a smooth project flow.
• Refine Brand Strategy: Help designers master brand strategy development, equipping them to solve client problems with high-impact design solutions.

Content Overview or Modules Breakdown

The course is divided into two major parts, designed to offer both foundational business knowledge and specific design-intensive training. The course modules are comprehensive, with actionable takeaways that students can immediately apply to their business.

Part 1: Design Studio Foundations

The first section of the course covers essential business and branding strategies for designers who are building or refining their design studios. The modules in this section include:

• Starting Your Design Business: This module introduces the essentials for establishing a successful design business, including choosing a business name, legal structures, financial management, and the transition from freelancer to studio owner.
• Design Business Foundations: Focuses on identifying the designer’s unique value proposition, finding the right clients, and creating an attractive portfolio that effectively represents their skills and expertise.
• From Designer to Strategist: Designers learn how to transition from providing purely design work to offering strategic brand solutions. This module teaches techniques for understanding and solving client challenges through design.
• Brand & Website Components: Focuses on the crucial elements of brand storytelling and developing a visually cohesive brand. Students learn the components needed to create strong, impactful brand identities and websites that resonate with clients.
• Marketing Strategy: Covers both traditional and digital marketing methods to help designers build their visibility, grow their client base, and establish an online presence through social media and referral strategies.

Part 2: All Things Design Intensives

The second part of the course focuses specifically on the process of conducting successful design intensives. This is where designers learn the step-by-step framework for executing high-value design projects in short timeframes. Modules include:

• Introduction to Design Intensives: Provides an overview of the design intensive model, including its core principles, mindset shifts, and how it differs from traditional design projects. This section sets the stage for executing the model with confidence.
• Discovery Calls, Selling, and Onboarding: Learn how to conduct effective discovery calls, handle client objections, and close sales. This module also covers the onboarding process to ensure clients are properly prepared for their design intensives.
• Brand Strategy for Intensives: This module covers how to craft tailored brand strategies during the discovery phase, ensuring that clients’ needs and goals are met within the timeframe of the intensive.
• Design Execution Day: Focuses on preparing for and executing the design work in a single day or two. This section includes project management techniques, time management tips, and collaboration methods for delivering high-quality designs within a compressed timeline.
• Scaling Your Agency: For designers looking to expand beyond a solo operation, this module teaches how to manage a growing business, hire a team, delegate tasks, and scale efficiently.

Benefits of the Product/Course

The Design Intensive Master Training (DIMT) provides several key benefits for designers who are looking to enhance their skills and expand their business:

• Proven System: The course offers a method that has been tested and refined, producing significant success stories. White and Salt themselves have scaled their design studio 4x through the intensive model.
• High-Earning Potential: The design intensive model allows designers to earn a premium for their time, with some intensives generating up to $3,000 or more per day.
• Time Efficiency: By condensing large design projects into focused, one- or two-day sessions, designers can handle more clients and reduce the time spent on individual projects.
• Confidence Boost: The course equips designers with practical tools, including templates, scripts, and systems, to manage clients and projects with confidence. This enables them to confidently price their services and manage their operations.
• Ongoing Support: Students gain lifetime access to course updates and a private online community where they can ask questions, share experiences, and stay connected with peers and instructors.

Target Audience for the Product/Course

The DIMT course is tailored to a specific group of individuals who are either already working as designers or want to transition into the field. It is especially valuable for:

• Freelance Designers: Those who are currently freelancing and want to scale their income while reducing the time they spend on individual projects.
• Experienced Designers: Designers who have been in the field for a while and want to improve their workflow, boost their earnings, and reduce client onboarding hassle.
• Entrepreneurs & Studio Owners: Those looking to build or refine their design business and increase their revenue without overextending themselves with too many projects or a large team.
• Brand Strategy Enthusiasts: Designers who want to enhance their brand strategy skills to provide more value to clients and expand their service offerings.

Conclusion with a Summary

In conclusion, White and Salt’s Design Intensive Master Training (DIMT) is a powerful resource for brand designers looking to refine their processes, boost their income, and scale their businesses. By adopting the design intensive model, designers can charge premium rates, work with high-value clients, and streamline their workflow for more efficient project management. The course is comprehensive, covering everything from foundational business skills to advanced design techniques, and is designed to help both new and experienced designers achieve long-term success in the competitive design industry. With the right tools, strategies, and systems in place, designers can confidently grow their businesses, deliver exceptional brand strategies, and reach new financial heights.

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