Introduction to the Product/Course

RMBC II is the upgraded, modernized version of Stefan Georgi’s original RMBC Method—an established system for writing high-converting sales copy efficiently and effectively. This new version isn’t just about writing—it’s about thinking like a strategic marketer who creates, tests, and deploys profitable funnels at speed. RMBC II is designed to bridge the gap between traditional copywriting and the fast-paced, AI-driven marketing world of today.

While the first RMBC iteration was primarily built around writing long-form video sales letters, RMBC II goes far beyond. It includes new frameworks, updated strategies, and AI-integrated workflows to match modern platforms like Facebook, TikTok, YouTube, and beyond. The focus has shifted from being a great writer to becoming a full-stack marketing thinker who can architect an entire funnel with precision, fast iteration, and predictable results.

This course is a culmination of Stefan’s years of experience writing for high-growth companies, leading one of the top copywriting masterminds, and observing what works consistently in the direct response space. It’s designed not just for writers but for entrepreneurs, marketers, and agencies who want to scale profitably.

Goals of the Product/Course

• Equip learners with a proven system to create sales messages and full funnels quickly, without sacrificing quality or conversion.
• Transform traditional copywriters into agile, strategic marketers who understand how to build and test multiple marketing angles at scale.
• Leverage AI tools like Claude and ChatGPT in a structured way to speed up research, idea generation, and even copywriting while maintaining originality and results.
• Remove overwhelm and confusion by teaching a repeatable process that can be applied to any product, niche, or platform.
• Deliver market-proof strategies that evolve with AI and media buying trends, making the skillset future-resilient.
• Enable students to build assets fast, test quickly, and get real-world data to determine winning funnels without guessing.

Content Overview / Modules Breakdown

1. Reimagined RMBC Foundation

This module introduces the core RMBC II method, with revised steps that reflect the realities of 2025’s marketing environment. It simplifies the process of Research, Mechanism, Brief, and Copy into a cohesive action plan tailored for high-speed execution.

2. Strategic Funnel Planning

Here, Stefan walks through how to structure complete marketing funnels from top to bottom, including email sequences, upsell flows, advertorials, and front-end ads. It emphasizes understanding your customer journey and aligning each message accordingly.

3. Market Research 2.0

Students learn how to dig deep into customer pain points, desires, and beliefs using AI tools and enhanced prompts. This module includes a modernized research framework with fewer but more targeted questions, perfect for AI use and scalable thinking.

4. The Brief Builder

This section focuses on creating strategic briefs that can guide copywriting or handoff to a team. The brief becomes a centralized control center for the message, tone, and angle of a campaign.

5. Copywriting with AI Support

Instead of fearing AI, this module shows students how to use it as a creative partner. The training includes prompt templates, workflows, and systems that integrate AI at various copy stages—from ideation to drafting and editing.

6. Platform-Specific Writing

Stefan outlines how to write and adapt messages for various platforms including Meta Ads, YouTube, Google, native networks, and TikTok. Students learn how to shift tone, structure, and angle to fit each medium while maintaining conversion strength.

7. VSL Mastery and Benchmarks

With input from real funnel data experts, this module teaches what high-performing VSLs look like today, how to structure them, and the specific watch-time and conversion benchmarks that matter in 2025.

8. Testing, Optimization & Scaling

This practical segment walks through how to take a funnel live, test it properly, interpret results, and iterate intelligently without guessing. It emphasizes speed to market with structured, data-driven improvement cycles.

9. Bonuses and Real-World Case Studies

Stefan includes bonus content throughout the year, including live critiques, new funnel breakdowns, and expert interviews. These extras ensure RMBC II stays fresh and relevant as trends shift.

Benefits of the Product/Course

• Speed and Efficiency: RMBC II condenses the entire process of funnel creation and copywriting into days instead of weeks.
• Future-Ready: With built-in AI integrations and ongoing updates, the course evolves with technological and market shifts.
• Tactical and Strategic Thinking: Students don’t just learn what to say—they learn why to say it and when to say it in the funnel journey.
• High ROI Potential: Applying even one funnel system from RMBC II can generate significant returns, justifying the course cost multiple times over.
• Proven by Experience: The RMBC system has generated hundreds of millions in sales. RMBC II is the refined version used by elite marketers.
• Not Just for Writers: Entrepreneurs, CMOs, freelancers, and agencies can all benefit from the systems thinking RMBC II promotes.
• Repeatable Process: The course gives students a documented system that can be used again and again, saving time and mental energy with each new campaign.

Target Audience for the Product/Course

• Freelance Copywriters: Looking to elevate from just writing individual pieces to being paid for full-funnel strategy and execution.
• Agency Owners: Wanting to build client funnels faster and train teams with a replicable framework.
• Business Owners: Seeking control over their message and funnel performance without constantly hiring external help.
• Marketing Managers: Who need to lead high-converting campaigns and brief creative teams effectively.
• AI-Early Adopters: People who see AI as a tool and want to integrate it with creativity, not be replaced by it.
• Intermediate to Advanced Writers: Those who already understand the basics of copy and want to become high-level thinkers capable of running full campaigns.

Conclusion with Summary

RMBC II represents the evolution of modern direct response marketing. It’s not simply a course on how to write copy—it’s a blueprint for becoming a high-level marketing strategist in the age of AI. From deep research and clear messaging to complete funnel creation and platform targeting, RMBC II is a comprehensive toolkit for those who want to move fast, think smart, and drive conversions in today’s competitive landscape.

The course is especially beneficial for those who no longer want to be trapped in endless revisions or fragmented marketing strategies. Instead, it empowers them with a methodical, scalable process that’s repeatable and constantly being updated to stay relevant. At $997, RMBC II is positioned as an investment into a process that, when applied properly, can yield exponential returns across offers, niches, and clients.

If the original RMBC method gave birth to a new generation of copywriters, RMBC II aims to build a new generation of funnel architects—equipped with speed, strategy, and smart tools to win in the modern marketing world.

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