Boring Products, Fun Ads – Course Summary

1. Introduction to the Course

“Boring Products, Fun Ads” is a creative and comprehensive online course developed by Shlomo Genchin, designed specifically for marketers who work with B2B tech products. These products are often complex, technical, and — frankly — hard to make exciting. This course takes that challenge head-on, delivering a step-by-step blueprint for transforming “boring” products into engaging, entertaining, and high-converting ads.

With over 3.5 hours of focused content, 60 bite-sized video lessons, and 33 proven ad “recipes,” the course equips learners with the mindset, tools, and practical techniques needed to make effective B2B ads, even on a tight budget. The style of teaching is engaging, witty, and refreshingly free of fluff — making it not just educational, but also fun and binge-worthy.

2. Goals of the Course

The primary aim of Boring Products, Fun Ads is to show that even the dullest-sounding product can be brought to life through strategic creativity. It’s about helping marketers shift perspectives, push creative boundaries, and deliver messaging that resonates with real humans — not just buyers or “decision-makers.”

Core goals include:

• Transform your approach to B2B advertising by emphasizing storytelling, humor, and human connection.
• Develop creative confidence even if you think you’re “not the creative type.”
• Master techniques that work across budgets, industries, and platforms.
• Learn by doing with hands-on exercises that result in polished ad creatives.
• Deliver results by marrying branding with performance (aka “Brandformance”).

3. Content Overview and Modules Breakdown

The course is structured around 11 core chapters and includes 60 video lessons averaging just a few minutes each. Each lesson is packed with examples, frameworks, and exercises designed to get you thinking and building as you learn. Here’s a breakdown:

Chapter 1: Warm Up

This chapter introduces you to the key mindset shift: why B2B ads don’t need to be boring. You’ll explore low-cost ad formats like memes, testable ad prototypes, and why creativity trumps production value.

Chapter 2: Research

Before writing a single line of copy, you need to understand your product and audience. This chapter teaches how to extract emotional benefits from technical features, and how to use analogies and influencer insights to spark big ideas.

Chapter 3: Find Your Enemy

Every hero needs a villain. Learn how to craft a story by identifying enemies — whether it’s a clunky spreadsheet, bad UX, or a bloated competitor — and use conflict to energize your messaging.

Chapter 4: Creative Procrastination

This module flips goofing off into research. You’ll explore real-time ads, comparison frameworks, and how playful thinking leads to real strategic value.

Chapter 5: Work With Words

Dive into copywriting tools and tricks. From headline formulas to the “Clear or Clever” rule, you’ll learn how to craft copy that’s both scroll-stopping and strategic.

Chapter 6: Time and Transformations

This chapter helps you tell transformation stories — the “before” and “after” journey. You’ll also explore techniques like exaggeration and visual hyperboles to make product benefits pop.

Chapter 7: The Realm of Random

Sometimes your best ideas are hidden in unexpected places. This chapter teaches creative prompts, mind maps, and ways to break out of stale thinking patterns.

Chapter 8: Static Ads to Video Scripts

Got a good visual ad? This chapter shows you how to evolve it into a compelling video script, even if you’ve never written one before. Learn formatting tips, visual storytelling, and AI-assisted drafting.

Chapter 9: Shift Your POV

Approach your product from surprising angles using personification, pop culture references, and sensory descriptions. This chapter is all about generating fresh perspectives that surprise and delight.

Chapter 10: Anti-Ads

Parody, self-awareness, and humor are your allies. Learn how to lean into clichés, mine reviews, and break the fourth wall to connect with ad-wary audiences.

Chapter 11: Refine and Sell Your Ads

This final chapter focuses on polishing and pitching. You’ll screen your ideas, optimize copy, and learn how to present your weirdest ideas in a way that gets leadership buy-in.

4. Benefits of the Course

The benefits of this course extend far beyond traditional learning. It offers a transformative approach to how marketers think about and execute B2B advertising. Here’s what students get out of it:

• Practical skills: You leave the course with at least 3 polished ads and a replicable process for generating more.
• Lifelong inspiration: The bonus creative handbook includes 250+ ad examples, 50 meme templates, and dozens of reusable tools.
• Versatility: The strategies work across industries, whether you’re promoting SaaS, enterprise software, or niche tools.
• Confidence: Learn to pitch unconventional ideas in a way that gets stakeholder approval.
• Lifetime access: Students retain access to all course materials, future updates, and the Creative Handbook.
• Certification: Upon completion, participants receive a certificate that showcases their creative marketing skills.

5. Target Audience for the Course

This course is tailor-made for professionals who deal with challenging products and want to make their advertising more impactful, engaging, and fun.

Ideal learners include:

• B2B marketers who struggle to bring life to their tech-heavy products.
• Copywriters looking to expand their creativity and write outside the usual formulas.
• Creative directors who want actionable frameworks to guide junior teams.
• Startup founders who wear multiple hats and need to make DIY ads that convert.
• In-house content teams aiming to infuse humor, storytelling, and edge into their campaigns.

6. Conclusion with Summary

Boring Products, Fun Ads is more than just a marketing course — it’s a mindset shift for anyone who believes B2B marketing doesn’t have to be bland. With its mix of practical tools, creative exercises, and an endlessly useful Creative Handbook, the course offers a complete education in high-performing ad creation.

Whether you’re building a campaign from scratch or trying to revive a tired message, this course shows you how to break through the noise and make even the most technical product feel exciting, human, and memorable. It’s an ideal investment for creative professionals who want to evolve their skill set and make ads that don’t just sell — they stick.

Click Here to Get Shlomo Genchin – Boring Products, Fun Ads