Rucheli Berry – Design Build Scale

1. Introduction to the Product/Course

Design Build Scale is a practical implementation course created by Rucheli Berry for coaches, course creators, and entrepreneurs who are overwhelmed by technology. Rather than drowning participants in theory, the course emphasizes execution. It’s built specifically for people who want to set up a working online business infrastructure in as little time as possible, without hiring developers or spending weeks trying to understand complex systems.

Rucheli Berry, a former Silicon Valley engineer, has taken her years of experience and combined it with firsthand knowledge of what solo entrepreneurs struggle with. The result is a plug-and-play program that guides non-technical founders to build a complete digital foundation using Systeme.io, one of the most beginner-friendly platforms for online business infrastructure.

Instead of waiting weeks or months to launch, Design Build Scale allows users to go from idea to a complete live funnel, course, email setup, and website in under 30 days. It is not just a collection of videos but a hands-on, templated system supported by AI-powered tools, checklists, and optional ongoing mentorship for those who want to continue scaling.

2. Goals of the Product/Course

The course is designed with specific, high-impact goals in mind, helping participants accomplish the following:

• Launch their coaching or course-based business quickly by removing technology as a bottleneck.
• Feel confident using online systems like funnels, automation, and course platforms—even with zero tech background.
• Eliminate tech-induced procrastination and replace it with momentum and clarity.
• Create client-attracting digital assets such as a website, scheduling system, email autoresponders, and digital product delivery—all with ease.
• Automate enrollment and onboarding to free up time and reduce manual tasks.
• Use AI responsibly and efficiently to draft sales pages, emails, and website content quickly, without staring at blank screens.

The underlying goal is to help service-based entrepreneurs stop spinning their wheels and start building scalable, automated systems that support real business growth.

3. Content Overview or Modules Breakdown

Design Build Scale is structured around core modules that walk students through the full process of setting up and launching an online business using Systeme.io. Here’s an overview of what’s included:

Module 1: Foundations and Setup

This module introduces the Systeme.io platform and walks through account setup, domain connections, and basic customization. It sets the stage by helping participants build confidence navigating their backend tools.

Module 2: Building a Branded Website

Participants install a ready-made five-page coaching website template, including Home, About, Services, Blog, and Contact pages. Each page is customizable and comes with AI-assisted copy prompts. The site also connects to email systems and call scheduling tools.

Module 3: Funnel and Course Portal Creation

This section focuses on creating a complete sales funnel, from opt-in to purchase and delivery. Participants build landing pages, sales pages, checkout forms, and thank-you pages. The course portal is also set up with lessons, modules, and automated access settings.

Module 4: AI-Powered Content Implementation

This module helps participants write high-converting copy quickly using custom AI prompts and formulas. The goal is to reduce time wasted on sales copy and make sure each digital asset converts browsers into clients.

Module 5: Email Marketing and Automation

Participants create email lists, lead magnets, welcome sequences, and sales automations. The training simplifies tagging, triggers, and workflows to make everything intuitive and functional without code.

Module 6: Pre-Launch Testing and Troubleshooting

Before launching, students are guided through a preflight checklist to ensure everything works smoothly. The course includes tutorials on testing payment systems, fixing broken links, and confirming email automation flows.

Bonus: Scale Systems and Ongoing Support

After the main build is complete, there’s an optional continuation path for business owners ready to scale. This includes strategies for multi-product funnels, list segmentation, and deeper integrations. Ongoing support is available through a membership community with monthly tech clinics and live Q&As.

4. Benefits of the Product/Course

The benefits of joining Design Build Scale extend far beyond just getting a funnel online. Here are some of the key advantages:

• Rapid implementation: Go from zero to launch in under 30 days with no coding experience required.
• Confidence boost: Empowerment through doing. Participants learn by building, not just watching.
• AI integration: Built-in tools to streamline content creation and eliminate blank page syndrome.
• All-in-one system: Everything is centered around Systeme.io, which replaces multiple tools like Leadpages, Kajabi, Mailchimp, and Calendly.
• Template-driven: No need to build anything from scratch—every asset comes pre-designed and customizable.
• Ongoing support: Members can get extended help through an optional monthly tech coaching community.
• No expensive tech stack: Avoid costly plugins, platforms, and web development fees.
• Mission-aligned learning: Designed for heart-led business owners who want their tech to reflect their values and vision.

5. Target Audience for the Product/Course

Design Build Scale is crafted for service-based entrepreneurs who are passionate about helping others but paralyzed by tech. The ideal participant includes:

• Online coaches who want to automate their enrollment and delivery systems.
• Course creators looking for a streamlined, proven method to build and deliver digital programs.
• Healers and consultants with valuable offers but no technical background.
• Solo entrepreneurs who want to avoid hiring developers and instead take control of their systems.
• Non-techie creatives who have spent too long in research mode and need structured action steps.
• Time-starved visionaries who want to finally get their program or course online with minimum hassle.

It’s especially suited for those who have tried to piece things together before but got stuck trying to connect platforms, write copy, or launch consistently.

6. Conclusion with a Summary

Design Build Scale by Rucheli Berry is more than just another tech tutorial—it’s a transformational business-building experience. Designed to be fast, frictionless, and empowering, it allows coaches and course creators to implement a complete business setup without the usual stress and confusion of the tech world.

By combining smart systems, AI tools, prebuilt templates, and compassionate guidance, the program gives participants everything they need to launch confidently. It takes entrepreneurs from stuck and overwhelmed to streamlined and scalable—so they can focus more on delivering value and less on battling software.

Whether you’re brand new to digital entrepreneurship or relaunching with better systems, Design Build Scale provides a clear path forward. It’s built for action-takers who are ready to make tech a strength instead of a struggle.

In a digital world that rewards speed and clarity, Design Build Scale equips you to move quickly and build beautifully—without ever compromising your vision.

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