Here’s What You Get:

Module 1: The Ad-Copywriting Workshop

Let’s start with the foundation…

Because if you can’t write ads that stop the scroll and get people to watch, nothing else matters. 

In this module, you’ll master every type of video ad that’s working right now on Facebook.

Not just theory or basic principles…

But the exact frameworks we use to write ads that capture attention and drive sales.

By the end of this module, you’ll know exactly how to write ads that make cold traffic stop, watch, and click.

Here’s what’s inside:

• The Complete Video Ad Playbook: Every major ad type broken down – story-based VSLs, educational content, testimonial ads, and more. You’ll know exactly which type to use for different products and audiences.

• Writing Story VSLs That Sell: How to write video scripts that use storytelling to sell. Not boring corporate stories, but emotional hooks that grab attention and don’t let go until the viewer takes action.

• Creating “Infotainment” Ads: The art of teaching while selling. Perfect when you need to educate cold traffic before they’ll buy. These are crushing it right now.

• Info-Product Video Scripts: Specific frameworks for selling courses, coaching, and other digital products. Including how to overcome the unique objections these products face.

• UGC Script Templates: How to write scripts for user-generated content that actually feel real. No more awkward, forced testimonials that scream “this is an ad.”

• AI Research & Planning: Specific prompts that do the heavy lifting in pre-writing. Get AI to do research for you, uncover winning angles, identify emotional hooks, and map out video structures that work for each ad type.

• AI Script Generation: Our proven prompt library for writing every type of video ad. Whether you need story-based VSLs, educational content, or UGC scripts, we’ll show you exactly how to get high-converting first drafts from AI that you can easily polish into winners.

• The Testing Blueprint: Simple system for testing different hooks and angles. Learn what’s working faster without wasting ad spend.

This module could be an entire course on its own. 

Module 2: Advertorial Mastery (Remastered)

Getting cold traffic to click your ad is just step one.

What happens next makes all the difference between wasting ad spend and turning strangers into buyers.

That’s where pre-sell pages (advertorials) come in…

And most copywriters get them completely wrong.

In this module, you’ll learn how to write advertorials that make cold traffic trust you and want what you’re selling.

Here’s what’s inside:

• Writing Trust-Building Content: How to structure advertorials that overcome skepticism. You’ll learn the exact format we use to build credibility with cold traffic who’ve never heard of your client before.

• The Educational Pre-Sell: Master the art of teaching while selling. Perfect for complex products or sophisticated markets where direct pitching fails. We’ll show you how to educate readers while creating desire for the solution.

• Story-Driven Frameworks: Our collection of story templates that instantly build connection. Including case studies, origin stories, and problem-solution narratives that create emotional investment.

• The Content-to-Commerce Switch: The subtle art of transitioning from valuable content to the sale. Learn how to guide readers to your offer without breaking trust or feeling “salesy”.

• The AI Advertorial Engine: Our complete library of AI prompts that help you write converting advertorials faster than ever. Works for every type of pre-sell – whether you’re writing educational content, story-driven pieces, or problem-solution articles. Plus, learn our exact process for enhancing AI output so it feels natural and builds real trust with cold traffic.

Plus, you’ll get access to our private swipe file of winning advertorials – real examples that are converting cold traffic right now.

See exactly how we structure content that turns skeptical strangers into eager buyers.

Module 3: The Sales Page Bootcamp

This is where everything comes together…

Turning interested prospects into actual buyers.

Don’t believe the gurus pushing basic templates and swipe files.

Writing sales pages for cold traffic is completely different than writing for warm audiences.

When someone lands on your sales page from cold traffic, they’re still skeptical…

They don’t know your client…

They don’t trust the brand…

And they’re ready to click away at the first sign of hype.

In this module, you’ll learn how to write sales pages that keep them reading and get them buying.

Here’s what’s inside:

• The Cold Traffic Psychology Framework: Master the subtle but critical differences between writing for warm and cold traffic. Learn exactly how skeptical strangers think, what makes them trust you, and how to keep them reading beyond the first few seconds.

• The Engagement Blueprint: Keep cold traffic glued to your page from start to finish. Learn the psychological triggers that maintain attention and build desire throughout long-form sales pages.

• Advanced Sales Psychology: Go beyond basic features and benefits to tap into the deep emotional drivers that make people buy. Discover how to address hidden objections before they become roadblocks.

• The AI Library: Get our complete library of AI prompts for writing high-converting sales pages faster. Learn how to use AI to research markets, generate hooks, and write compelling sections while maintaining authenticity.

• Real-World Implementation: Stop learning theory – see exactly how we write pages that convert across different markets. We’ll break down real sales pages generating millions in cold traffic sales right now.

• The Cold Traffic Sales Framework: How to structure long-form sales pages that convert strangers. We’ll show you why most sales page templates fail with cold traffic – and what to do instead.

• Writing High-Ticket Pages: Specific techniques for selling expensive products and services to cold audiences. Learn how to build enough trust and credibility to support premium pricing.

• The Proof Blueprint: Advanced strategies for using proof and credibility elements. Including how to structure case studies, testimonials and results in a way cold traffic actually believes.

• Offer Creation & Positioning: How to structure offers that cold traffic finds irresistible. We’ll show you our exact process for creating hooks and angles that speak to cold audience pain points.

• Conversion Elements: Master the key components that drive sales – headlines, leads, close sections, guarantees, bonuses, and more. See exactly how each piece needs to work differently for cold traffic.

Module 4: Upsell Mastery

Here’s a truth about cold traffic most copywriters miss:

Getting the first sale is just the beginning.

The real profit comes from what happens next.

That’s why elite copywriters master the art of upsells – turning $50 customers into $200 buyers, and $500 buyers into $2,000 clients.

When someone just bought from cold traffic, you have a unique moment of trust.

But most copywriters waste it with weak upsells that feel pushy or desperate.

We’ll show you how to write upsells that feel natural and get that coveted 30%+ take rate.

Here’s what’s inside:

• The Core Upsell Framework: Master the two types of upsells that actually work. Learn exactly when to use each and how to position them for maximum conversions.

• Opening Techniques That Convert: How to write upsell openings that maintain buying momentum. Learn why most upsells fail in the first few seconds and how to keep your new customer engaged.

• The Quantity-Based Formula: Specific strategies for offering more units of what they just bought. Including our proven templates for making bulk purchases feel like no-brainers.

• The Perfect Companion Offer: How to introduce complementary products that feel natural, not forced. Learn our system for positioning additional offers as logical next steps.

• AI Implementation: Our complete process for using AI to write winning upsells faster. Including specific prompts for both quantity-based and complementary product upsells.