
Here’s What You Get:
Copy Caboose — The Complete Copywriting Journey
If you work through all four modules in Copy Caboose, you will:
- Create a habit for writing
- Build an opt-in that converts
- Write a sticky home page for your website
- Be able to read and revise your copywriting through an inclusive lens
You Will Also Have:
- An understanding of what makes great copy great
- An eye for when “conversion copy” becomes “coercion copy”
- A broader understanding of your ICA (broader than your typical “me three years ago” ICA)
- The ability to write with integrity and make sales
You’ll Get Your Writing Chops
By the end of Copy Caboose, you will own your identity as a writer and copywriter, and have an entirely new toolkit for making values-based decisions about how you sell.
That’s my goal for you.
Oh, The Benefits Stack
You’ll also get:
- 4 Video Modules
- A private podcast version of the program for on-the-go listening
- A “weekly workout” for essential copy, like drafting your home page and optimizing your opt-in pages
- Fillable worksheets for each module, so you’re putting what you learn into practice right away
- Recommended reading list for copywriters (and people who write copy!)
- A guide to self-editing — and how to be ruthless in your process
- A story-first approach that helps customers connect more deeply with your words
- A keen eye for spotting red flags (and green flags!) in marketing
Copy Caboose is the first step to creating a legacy of beautiful writing that you can be proud of — and make money doing it.
(That may sound pie-in-the-sky, but thousands of online business owners are doing exactly that every single day, and I’m one of them.)








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