If you work through all four modules in Copy Caboose, you will:

Create a habit for writing

Build an opt-in that converts

Write a sticky home page for your website

Be able to read and revise your copywriting through an inclusive lens

You will also have:

An understanding of what makes great copy great

An eye for when “conversion copy” becomes “coercion copy”

A broader understanding of your ICA (broader than your typical “me three years ago” ICA)

The ability to write with integrity and make sales

You’ll get your writing chops.

By the end of Copy Caboose, you will own your identity as a writer and copywriter, and have an entirely new toolkit for making values-based decisions about how you sell.

That’s my goal for you.

You’ll also get: 

• 4 Video Modules
• A private podcast version of the program for on-the-go listening
• A “weekly workout” for essential copy, like drafting your home page and optimizing your opt-in pages
• Fillable worksheets for each module, so you’re putting what you learn into practice right away
• Recommended reading list for copywriters (and ppl who write copy!)
• A guide to self-editing—and how to be ruthless in your process
• A story-first approach that helps customers connect more deeply with your words
• A keen eye for spotting red flags (and green flags!) in marketing

Copy Caboose is the first step to creating a legacy of beautiful writing that you can be proud of, and make money doing it.

(That may sound pie-in-the-sky, but thousands of online business owners are doing exactly that every single day, and I’m one of them.)