Your core offer is the transformation that you’ll create for a specific group of people.

When it’s not compelling for the right person, you can be doing all the right things for months with nothing to show for it.

It’s super disheartening when prospects don’t get what you do — or get it but don’t want it.

That’s why your offer is the lead domino we need to fix.

First we’ll design your program so it’s easy to understand, easy to buy, and easy for you to deliver.

Then we take your program to the offer lab, and make it irresistible for people to buy for $2-5k.

At a $3k price point, you only need 3 or 4 sales a month to add $10k.

Once you’ve got an offer, the next step is to get it in front of people. But for early stage coaches it’s trickier than ever to get cut through.

Strategies that used to work even two years ago don’t work anymore.

Organic content has gotten harder and more competitive, and ads are more expensive.

The good news is that in 2025, you don’t need a huge audience. Every social platform has completely flipped their algorithm, and now beginners with zero audience can actually go ‘niche viral’ and get tons of leads.

We’ve cracked the code on creating banger content that gives your prospects, the algorithm, and your business exactly what they need.

So we’ll use the Social Playbook from Black Belt you can get leads every day, and sign clients every week — even if the only follower you have right now is your mum.