Stevie Dillon – Lifestyle Business School

Here’s What You Get:

Part One:
Build (or Re-Build) the Machine

There are five key “cogs” in the leveraged expertise-based business machine, and it’s essential to build them (or to systematically RE-BUILD them, if you already have an expert business and it’s unaligned with your endgame) in the right order.

01. Design

Intentionally design (or re-design) a wildly aligned expertise-based business to YOUR version of the Lifestyle Business Sweet Spot, with a defined endgame and “enough” number to reverse engineer into to create a business and life you love.

02. Create

[BRAND NEW PROCESS COMING Feb 2026] Design an irresistible tiered offer suite that is simple, strategic, time leveraged and doesn’t leave a drop of money on the table. Do it in 24 hours, and get the full system for getting paid to start delivering it in under 7 days. This is the simplest, FASTEST way to validate a new offer, and is a BRAND NEW PROCESS IN 2026.

03. Deliver

Once you’ve successfully SOLD your offer (whether it’s a course, coaching or even a productised service), you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go. So, we’ll hand you the complete process-driven playbook for delivering a stand out and streamlined high or low ticket offer.

04. Launch

Choose a low ticket or high ticket launch system and follow our step-by-step 12 week launch system to take you from pre-launch to cart close with templates, swipes and a clear process for every step.

05. Automate

Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day – and then go even FURTHER, with a full back-end web that does all the selling for you.

[Ongoing] Traffic

A leveraged digital-product based business needs a consistent flow of traffic, and the ability to properly nurture that traffic into a sale. This requires a simple but sophisticated marketing plan rolling out every month.

Part Two:
Refine the Machine to the Lifestyle Business Sweet Spot

Once you’ve built your machine, the GAME becomes refining it in a systematic way to achieve your Lifestyle Business Sweet Spot endgame. Using our Lifestyle Business Operating System, you will track and measure your progress towards your personal “sweet spot” in each of the following Lifestyle Business Sweet Spot categories.

01. Profit Sweet Spot

Measure and track your progress towards your revenue “enough number”, optimising and refining your profit levers to improve and iterate to achieve it.

02. Time Sweet Spot

Measure and track your progress towards your goal hourly rate, optimising and refining to better install time leverage to achieve it and have the option to work five-hour days.

03. Lifestyle Sweet Spot

Measure and track your progress towards a lifestyle – both inside and outside of work “hours” – that deeply fulfils you and the values you started (or want to start) your business for in the first place – whether that’s freedom, flexibility, family, fun or something else!

We Cover –

• The SPECIFIC structures, templates and SOPs for delivering a standout high or low touch leveraged expertise-based offer.
• Crafting community, coaching, curriculum and/or customised deliverables, including complete SOPs for communication and delivery.
• How to craft and deliver curriculum or service steps that facilitate a clear transformation.
• The 411 on creating materials: videos, workbooks, Google workbooks, portals and more.
• Branding your offer with complete SOPs, templates, photography, shot lists and Canva designs.
• Dealing with client issues: ghosting, missed payments, difficult conversations and more.
• Bringing on support with SOPs, hiring processes and onboarding manuals.
• Managing onboarding, offboarding and renewals with automation + human touch.
• Automation swipes for essential flows, including cha-ching notifications and buyer delivery automations.
• Templates and systems for feedback loops, testimonials, and anonymous feedback.

Templates

• Orientation and Welcome Session Slide Templates
• Onboarding SOP and Processes
• Reengagement Email Sequences
• Renewal and Graduation SOP and Processes
• Community Engagement Processes
• Anon feedback system and templates
• Clickup Client CRM template
• Delivery Production Schedule Spreadsheet
• Lesson Slide Templates
• Canva Course Design Templates
• Program Delivery SOPs for Every Deliverable
• Buyer Delivery Email Sequences

Traffic Playbook Covers –

• Building a full 12-month marketing campaign calendar.
• Marketing calendars for launches, promotions and evergreen funnels.
• How to assess your click power and estimate traffic potential.
• Strategies for influxes of traffic during launches.
• Roadmap for defining thought leadership and your unique edge.
• Authority publishing system: email sequences, social posts, retargeting and automations.
• Strategic campaign content plan for nurturing leads.
• Done-for-you lead magnet campaign funnel + templates.
• Strategies for buying + borrowing traffic: ads, PR, collaborations and more.