Smart Marketer – Smart Paid Traffic 2026

Here’s What You Get:

A streamable 12-module training program that you can consume at your own pace, rebuilt from the ground up, to ensure your ad strategy withstands the everchanging Meta landscape.

The new Smart Paid Traffic combines 12 modules of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There’s never been a better on-demand course to learn the complete skillset of a master media buyer.

How This Course Will Help You Succeed:

Molly…
That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher

• Updated Curriculum
  25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.
• 50 How-to Videos
  Detailed implementation tutorials to help you set up, launch and manage your campaigns.
• Resource Library
  More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
• Over-the-shoulder Examples
  See exactly how everything is done before doing it yourself.
• Recorded Q&A Sessions
  I answer student questions from my most recent live semester and give feedback on their work.
• Weekly action items
  To hold you accountable and help you reach your goals.
• You choose your speed
  All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.

Course Curriculum

Over 12 modules you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each module mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!

We’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:

Module 1

Setting the Strategy
Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

Module 2

Crafting the Offer
The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

Module 3

Defining the Who & Why
Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.

Module 4

Ideating Campaign Assets
In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

Module 5

Creating Campaign Assets
The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.

Module 6

Building & Launching the Campaign
Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

Module 7

Analyzing the Results
After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 15.

Module 8

Optimize Your Campaign
80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

Module 9

Scaling the Campaign
Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.

Module 10

Retargeting
Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!

Module 11

Scaling to Other Traffic Channels
Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.

Module 12

How to Succeed as a Media Buyer
Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.

NEW:

An Introduction to TikTok Ads
TikTok isn’t just for Gen Z dance vids. TikTok works for every industry and how it works for high-ticket offers.