Shana Bresnahan – Cultivate Course

What You Get:

MODULE 0: COMMUNITY REIMAGINED

Uncover the 3 hidden foundations you have to understand before you can effectively create and cultivate a thriving community.

You’ll discover:

• Why communities are like super-glue fusing your customers to your brand
• 3 psychological needs that create an irresistible community
• The 6 phases of member growth—and why getting people to the final phase isn’t the goal

MODULE 1: BECOME A COMMUNITY CULTIVATOR

Discover why a thriving community is so crucial and how to establish a strong foundation.

I’m going to share with you my Community Cultivated™ framework. These are the 4 elements of a thriving community. This framework has taken over a decade to develop and will be the foundation of our work together throughout the rest of this training.

You’ll also gain clarity about the role of a community cultivator – whether that’s you or someone on your team.

Last but certainly not least, we’ll talk about how to create a culture of progress that keeps people around for years.

MODULE 2: CREATE A SAFE SPACE

You can’t have a thriving community without first creating a safe space. So in this module, we’re first going to dive into the foundations of safety.

Then we’ll talk about choosing your space.

We’ll also make sure you’re equipped to protect and amplify your culture.

Finally, we’ll wrap up with how to optimize your space.

MODULE 3: CRAFT YOUR ONBOARDING

The stronger your culture becomes the more important onboarding becomes. Whether you’re creating from scratch or refining what’s there, this module will show you step-by-step how to create an onboarding experience that helps members acclimate and activate quickly.

We’ll dive into the return on investment of onboarding so you and your team understand the value.

Then we’ll get clear on the outcomes you want from your onboarding that will shape how you craft it.

Finally, you’ll get a step-by-step guide to creating your community onboarding.

MODULE 4: MASTER OUTGOING COMMUNICATION

In this module, we’re talking about how to communicate with your community members in a way that leads to them taking action.

I’m also going to share some tips for getting a communication plan in place that feels easy, not overwhelming.

You’ll also know how to write better posts that get more attention and more people to take action.

You’re going to get the step-by-step on creating an outgoing communication plan for your community members that drives member behavior.

MODULE 5: MODERATE LIKE A BOSS

Moderation isn’t exactly the most fun topic of discussion, but it’s incredibly important.

And not only that, it tends to take up a lot of the community manager’s time.

There’s also a lot of potential risk if it’s not done well.

So let’s explore the 3 Goals of Successful & Sustainable Community Moderation.

These goals will let you step away from your community with confidence, create and uphold healthy boundaries, set up systems that scale, and handle conflict with ease.

Moderating a community doesn’t have to be stressful.

It doesn’t have to consume all your energy or your time.

Let me show you how to moderate with confidence and ease so you can protect the culture while saving your sanity.

MODULE 6: ENGAGE WITH INTENTION

What I’m going to teach you are strategies and frameworks that will support you in your effort to engage in a remarkable way as you help members make progress.

You’ll learn how to spark engagement in your community that leads to meaningful conversations.

I’ll equip you to engage intentionally in a way that leaves members feeling supported and connected.

Finally, you’ll get a peek into the day-to-day responsibilities and tasks of a community manager that make sure everything you’ve learned moves forward in the business.