Sarah Robb – Brand Strategy Academy

Here’s What You Get:

• Client-ready research questionnaires and survey templates
• A scripted brand strategy workshop you can run with clients
• Frameworks to turn research into clear, usable insights, including exclusive prompts and Custom GPTs
• Presentation outlines and examples
• Real case studies and practice case studies using real client data
• Access to 21 weeks of Live Q&A coaching with Sarah so you can work through any client project or query
• Guidance on selling strategy and what to do once the strategy is agreed

What you’ll work through inside Brand Strategy Academy

Brand Strategy Academy is organised around the real decisions you need to make when leading brand strategy work. You’ll work through:

Foundational clarity

Understand what brand strategy is (and isn’t), how it differs from marketing and business strategy and why brand strategy is valuable. Get Sarah’s jargon-free framework, planning and proposal tools and guidance on how to sell strategy to clients.

Research that’s useful, not overwhelming

Gather the right insights to inform strategy decisions. With ready-to-use research templates scaled for start-ups and small businesses as well as larger clients.

Getting from insights to action

Understand how to turn insight into clear strategic direction clients understand and act on. With analytical tools and exclusive Custom GPTs to help.

Bringing it all together

Learn how to structure and present brand strategy so it’s credible, inspiring and actionable.

Applying it in real client work

Explore over 40 examples covering B2B and B2C, from the world’s best brands to the most exciting start-ups. See Sarah present strategy live to clients and practice on a real client project.

Then extend the relationship and your fees by helping your clients understand what happens once a strategy has been agreed.

BONUS 1: EXTRA MODULE!

Implementing The Strategy

A 12 month implementation plan and insight on what your client needs to do next once a brand strategy is in place.

What You Get:

This bonus module walks you through how to approach the 12 months after a brand strategy has been identified. It includes a sample 12 Month Brand Strategy Implementation Plan from a real client project and covers:

• The #1 mistake most companies make when rolling out a brand strategy.
• The 2 variables that influence any rollout plan.
• The 3 Workstreams that need to occur simultaneously, and the stages within them.

BONUS 2:

Advanced Masterclasses & Reference Library

In addition to the core framework, you’ll get access to a growing library of advanced masterclasses led by experienced brand practitioners. These sessions go deeper into specialist topics and perspectives to extend your thinking once the foundations are in place.

Topics include:

• Brand Naming with Rob Meyerson
• Brand Architecture with Nick Liddell
• Embedding Purpose and Values with Jeff Melnyk
• Which Awards to Enter and Why with Stef Brown
• Using AI in Brand Strategy Work with Piotr Bombol
• Positioning Your Creative Business with Emily Penny

Masterclasses are led by carefully selected global experts and added to over time.

You’ll also receive Sarah’s curated reference guide – books, people, articles, and insight sources to support your ongoing development.