Rosanna Mary Horsfall – In Demand Designer

Here’s What You Get:

STEP ONE:

Refine your Personal Brand with Magnetic Messaging (Done in 2 hours)

• Rediscover your ideal client’s deep desires (in a useful way that won’t collect dust like your ideal customer avatar document…)
• Get clear on your differentiators and what gives you your unique umami flavour
• Define your brand personality (Values, Vibe & Voice) so you become the stand-out choice for clients who want to work with YOU
• Create magnetic brand stories & messages that you can use in your content to ATTRACT your dream clients

Project: Fill out the Personal Brand Blueprint document with practical, magnetic messages to include in your website and content, stored all in one convenient place to reference again & again so you always know exactly how to communicate your value.

STEP TWO:

Build your Backstage Content Funnel (Done in 2 Days)

• Build a ‘backstage funnel’ that works to convert clients for you behind-the-scenes
• Develop ‘taster offers’ that make it EASY for clients to take the next step with you
• Learn how to build an engaged email list of your most perfect, dream clients
• Create an automated email sequence that builds connection and sells your offers for you (hands free!)

Projects: Create your ‘taster offers’ and automated email sequences easily from scratch using my ‘fill-in-the-blank’ frameworks and templates.

STEP THREE:

Create ‘Content Assets’ & Frontstage Content (Rinse-&-repeatable)

• Plan & write SEO-focused blog posts (ie. ‘content assets’) that bring you leads long after posting
• Learn to attract, nurture and convert with your social media content
• Set up a streamlined content calendar and generate infinite content ideas (with my frameworks, AI tools and idea banks)
• Save time by strategically repurposing your content like a pro (with the help of the Blog Repurposing GPT)
• Get started with a rinse & repeatable content workflow (follow my exact monthly & weekly content process)

Project: Create a strategic blog & social content that fills your pipeline (follow my process so you can have 4 weeks of content planned & outlined in 2 hours).

What’s included in the In Demand Designer® sales system?

This isn’t just another boring course, or a group program you don’t have time to show up to, it’s a full system of resources designed to help you take action and become in demand!

The Curriculum & Projects

Pre-recorded video trainings and tutorials, broken down into easily consumable bites and concepts (no 60 minute workshops here!), with lifetime access! You’ll find step-by-step tasks & projects to work on so you can actually put the trainings into practice.

In-Depth Templates & Frameworks

From doc templates with prompts to easily create your messaging bank, taster offers and emails, to ‘fill-in-the-blank’ frameworks to create blog content, you’ll have everything you need to get set up quickly & with ease.

Custom GPTs (AI bots)

I’ve trained my own custom GPTs (AI chatbots) on my own strategies for you to use! They’re available for you to use to support you through creating your content quickly (so you can spend more time working with those dreamy clients!).

The 2 Day Funnel Build Process

Your first project inside the program is to build your ‘Backstage Funnel’ (with emails and ‘taster offers’) and, yes, you can do this in just 2 days with my process and easy templates! Meaning you can start adding leads to your pipeline straight away.

90 Days to Become In Demand

Once your Backstage Funnel is set up, the rest of the program is focused on filling that funnel with your dream clients using content marketing! Follow my 90 day ‘success track’ with suggested weekly actions to start building consistent demand quickly.

Content Calendar & Ideas Banks

Use my content calendar template to plan your content in advance (with step-by-steps), as well as a social ‘hooks’ bank and blogging resources to streamline your process.

Hi, I’m Anna (aka Rosanna), and I’ve been a website designer for 10+ years.

I walk the walk (I’m a practising designer!)

Everything I teach I’ve learned over a decade; I’ve been to burnout and back, worked with over 170+ clients, and created a sales & content system that keeps me in demand and still actively working with my dream clients.

I’ve built 2 personal brands (content is my thing)

As well as working with clients and establishing my byRosanna business, since 2015 I’ve been building a content creator brand as Cornwall’s most popular lifestyle & travel blog, collaborating with more dream clients like Jet2, VisitBritain, Barbour and more.

I KNOW content, and I know how to attract dream clients with content and a unique, magnetic personal brand.

I prioritise freedom & fun

I’ve built my business without sending cold pitches, going to awks networking events and without sacrificing my freedom and weekends. Because what’s the point of being self employed if you’re doing stuff you hate and working 24/7?