Here’s What You Get:

• 20+ different techniques for finding the ideas and insights you need before you start any project

• The “fighter pilot” perception secret that immediately erases what you think you know and gets you inside your prospect’s mind

• The “non-obvious” research key that uncovered hundreds of insights and earned enough to buy a world-class, multi-million dollar art collection

• The “Building Blocks” lesson—once you understand this, your approach to writing copy will change forever

• Why most buyer “personas” and “avatars” are a waste of time and what you need to focus on instead if you want to sell

• The critical research insight uncovered by two Harvard professors that increased McDonald’s shake sales by 7x

• The “Fab Four” Research Categories—why you should think like George, John, Paul and Ringo when it comes to finding customer insights

• The Minimum Viable Research Doc—the lazy researcher’s method for learning just enough to get started (and you can use A.I. to help if you’re lazier than most)

• 23 brainy questions to answer so you understand any product inside and out

• 18 additional clever questions that guarantee you know your prospect better than they know themselves

• And much more…

Bonus #1: How to Use AirTable to Organize Your Research
This bonus training from my friend, copywriter Ash Chow, shows you how to save and track the different ideas and concepts you uncover as you analyze your research. Don’t just copy and paste into a Google Doc where good ideas get lost. Use this method to organize your research so you’re ready to write from day one.

Bonus #2: Beyond the Research: How to Craft Launch Copy
Once you’ve completed your research, how do you use it to create the copy for a successful campaign? I asked white glove copywriter, Brittany McBean, to share her secrets for creating high-converting launch copy. If you write emails, sales pages, and other copy in support of a product launch, you’ll want to watch this bonus. Workshop originally presented at TCC(N)IRL in 2021.

Bonus #3: 5 Questions to Ask about Your Research
Copywriter Jennifer Havice is the author of the book, Finding the Right Message—probably the best book I’ve ever read on the subject of how to do research. Jen has forgotten more about research than most copywriters will ever know. When she speaks, she’s worth paying attention to. And this bonus workshop will show you what I mean.

I plan to add other bonuses to Research Mastery as time goes on. When you get the course today, you’ll also get all of the bonuses I add in the future so your skills stay up-to-date.