
Here’s What You Get:
Everything you need to know about running a profitable RAL business is delivered directly to you in a go-at-your-own-pace video curriculum—accessible 24/7.
Master the Basics of Residential Assisted Living
Step-by-step instruction for selecting a high success location, navigating architecture and interior safety, how to pass inspection with flying colors, successfully work through zoning and licensing, and market to attract high-value, low-impact residents.
Opportunities
Everything you need to know about RAL opportunities, including understanding key terms, choosing to own or lease a home, using a private lender, becoming an investor or owning a franchise, and determining the type of home you would like to own.
Real Estate
Learn about real estate parameters for RAL homes such as magical curb appeal, understand local requirements and safety codes, the ideal number of bedrooms and bathrooms, the importance of common areas and outdoor gathering space, and deciding between buying a home that is profitable now or one that needs to be renovated.
Location
Location, location, location — it’s critical to your success in residential assisted living. Discover other crucial knowledge such as an understanding of the 20-minute rule, the importance of demographics, research the competition, and how to rate the area level.
Own A Business that Runs With or Without You
Complete training to bring your RAL business to life including how to secure start-up capital, planning for your first expansion, and maintaining long-term success – while using your winning business formula to scale your business and profits.
Funding
A key area of owning a RAL is funding and there are 7 different ways to do it. Critical to funding are the 4 C’s, understanding the capital stack, traditional and nontraditional ways to borrow money, and creating a business plan.
Cash Flow
Expert instruction to help you understand cash flow, how the money comes in, and where it goes is crucial. Gain understanding of who pays for residents, types of expenses, and how to calculate cash flow for a RAL business.
Buying
Purchasing an existing RAL gets you to profitability immediately, however there are factors to consider such as location, reputation, and your overall goal. Other topics covered include reviewing financial documents, expansion opportunities, business valuation methods, and purchasing an existing RAL versus starting it up from scratch.
Marketing
Discover the steps involved in promoting your RAL home, giving you business a strong name, marketing collateral, creating a brochure, how to fill your home with wealthy residents, and powerful advertising options to consider.
Run Daily Operations Like A RAL Seasoned Pro
Discover the secret to filling your home with high-paying residents, use done-for-you systems for operations, hire a winning staff, and maneuver through the nuances of food, activities, and other recreation for your residents.





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