Passive Rebel – AntiSocial

Here’s What You Get:

ANTI-SOCIAL™ is the step-by-step, paid-traffic and low-ticket funnel system that helps you quit the guessing games, test ideas in the real market filled with real human buyers, and build a daily lead engine that does not care if you posted on social today.

No massive following required. No dancing on Reels. No praying the algorithm picks you today.

This is the exact system we built to go from zero to six figures in 93 days, without a big audience, without going viral, and without being on social 24/7.

Here’s what you’ll learn:

• Buyer psychology & Attention science
• Micro-problem solving
• Anti-perfect sales page strategy that works on cold traffic
• “Lazy™” Funnel Design & tech strategy
• Ad creatives that actually stop the scroll
• Complete Meta campaign setup
• Which 2 metrics are the only ones you need to care about until you’re ready to scale

Phase 0: Orientation & Founder’s Mindset

How to think before you build. We reset your relationship with testing, data, and speed so you don’t spiral the first time something doesn’t convert. I’m sharing our own personal journey from $0-$100K (+ receipts) so you can see exactly how this all unfolds.

Phase 1: Knowing the Brass Tacks

We’re solving micro-problems for cold traffic, and learning how the economics of low-ticket offers actually work. You’ll understand how buyer psychology makes a stranger say yes to a $37 solution from someone they’ve never heard of. This is the foundation everything else is built on.

Phase 2: How to Win in the Attention Economy

You’ll meet the brain’s Bouncer, and how to use polarization and friction to make your offer the thing they can’t scroll past. This phase changes how you think about marketing forever.

Phase 3: Anti-Branding Your Test Idea

We cover why perfect isn’t the goal, and how a minimal viable brand, a clear enemy, and a polarizing angle, when priced to sell, will turn doom scrollers into warm leads — without turning this into a 6 week identity crisis.

Phase 4: The Anti-Perfect Sales Page

We position for cold traffic and turn dial in hooks, frameworks, visual storytelling, and copy so you can build a sales page that’s made for and built by a real human.

Phase 5: Build Your Lazy Funnel™

Without turning you into a complete nerd, we get you tech-curious, get your funnel built and set up your Meta Business Manager and pixel so you can take (and track) that money, honey.

Phase 6: Create Your Lazy Ads™

Commercials are made for TV. I’ll walk you through how to create scroll-stopping ads that look native to the feed, write ad copy that meets the buyer where they are, and all without becoming a professional linked in “media buyer.”

Phase 7: Build & Launch Your Lazy Campaign

The climax of sorts. I’m holding your hand through the entire Meta campaign set up. I’ll show you what buttons to push, what levers to pull, and which dials you can ignore until you’re ready to scale.

Phase 8: Reading Data & Making Decisions

You’ll learn which numbers care about, and which are just noise. We let the data tell us “what’s next” without letting your ego run the show. You’ll finally fully grasp why we’re not actually running ads, we’re buying data. No sunk-cost spiral. No “I guess I suck.” Just simple, obcious next steps.

THIS IS FOR YOU IF:

• You sell (or want to sell) digital products or services online
• You’re tired of posting content and hoping the algorithm rewards you
• You want daily leads, not just likes, saves, and rando comments from some dude named Jeff
• You are willing to put real but reasonable money on the line to buy data, not just vibes
• You can move fast, ship version one, and treat testing like data collection, not a referendum on your talent
• You’re done building backwards and ready to start small, prove demand, and then scale