Nikki Elbaz – End of Year Blowout Bundle 2025

Here’s What You Get:

This is not a “decay in your Drive vault”

Every product is optimized for real-life use — supporting the way you actually learn and the work you actually do.

✔ Worksheets, templates, and checklists
✔ Engaging, conversational videos
✔ Annotated examples (sometimes even color-coded!)

Email Mastery
Sold for $3000

2-track accelerator with 12 in-depth workshops and 5 high-level bonus guest classes

SaaS Success Pack
Sells for $550

6-part mini-course and template-worksheet pack

Ecomm Playbooks
Sells for $440

12 step-by-step guidebooks for every core e-commerce sequence

Client Management Templates
Sells for $107

35 ready-to-use templates, covering 29 client scenarios

Rapid Fire Email Audit Library
Sells for $97

23 real-world email teardowns, ~220 minutes video runtime

Campaign Ideation Masterclass
Sells for $43

Over the shoulder review mining video tutorial

Confident Customer Interview Packet
Sells for $37

Pre-call, post-call, and in-call templates and printables

These modules will take you from email enthusiast to Email Strategist:

SaaS Track

Why SaaS Emails are Different
In this introductory workshop, you’ll learn:

✅ The SaaS business model, so you can understand your clients’ challenges and develop an email strategy that solves them
✅ Why app usage and user behavior allows you to make more strategic recommendations and write more targeted emails
✅ The ins and outs of SaaS subscription and how a steady stream of recurring revenue impacts email strategy

The Structure of SaaS Strategy
You’ll walk away from this workshop with nitty gritty details on:

✅ Mapping a SaaS user journey and its (21!) related flows from start to finish (including segments, flows, and omnichannel strategies)
✅ Making data-driven decisions on email styles, sender name, cadence, conditional messaging, and more with confidence and clarity
✅ Gaining your clients’ trust with a SaaS vocabulary that proves you belong in the room and you’re ready to own the email strategy

How to Use Email to Acquire SaaS Customers
You’ll discover how to map and write these acquisition sequences:

✅ The 101 of SaaS onboarding, so you can reliably upgrade trial users and demo participants into happy-to-pay customers
✅ The matching strategy to move casual-website-visitors into customer-creating trial and demo sequences
✅ How to craft a reminder sequence that turns casual demo requesters into ready-to-buy customers

How to Use Email to Activate New SaaS Customers
You’ll learn the ins and outs of activation flows in this workshop:

✅ Developing a flow for the initial product activation that goes beyond the basics of customer onboarding and user education
✅ How to adjust your activation strategy according the user onboarding and behavioral triggers
✅ Planning each stage of the 90-day activation period to ensure long-term adoption and customer success

How to Use Email to Increase SaaS Revenue
In this workshop, you’ll learn how to build revenue flows that make big bucks:

✅ How to build upgrade flows that get customers excited to spend more money
✅ The secret sauce of writing emails to announce auto renewals and price increases that customers don’t dread getting
✅ How to build flows that address and minimize cancellations, so you can watch your ROI continue on an upward trajectory

How to Use Email to Retain SaaS Customers
In this workshop, you’ll learn about retention, referral, and crisis flows:

✅ How to build retention flows that effortlessly nurture leads, winback past customers, and collect helpful product feedback
✅ How to craft referral flows that easily solicit 5-star reviews, increase word-of-mouth referrals, and boost revenue through affiliate and brand partnerships
✅ Crafting crisis flows that handle pricing changes, unexpected downtime, dunning issues, occasional mistakes, and refund requests with grace

Ecomm Track

Why Ecomm Emails are Different
In this introductory workshop, you’ll learn:

✅ The skinny on Ecommerce business models including the difference between D2C and regular ol’ B2C
✅ Why email is so essential for Ecommerce brands and how email supports customer expectations
✅ The key differences between Ecommerce product and subscription purchases, and how it affects the email strategy

The Structure of Ecomm Strategy
This nitty gritty workshop teaches you:

✅ How to map Ecommerce user journey and related flows including opt-ins, segmentation, and content planning
✅ Making data-driven decisions on email styles, sender name, cadence, and more with confidence and clarity
✅ Gaining your clients’ trust with an Ecomm vocabulary that proves you belong in the room and you’re ready to own the email strategy

How to Use Email to Acquire Ecomm Customers
You’ll discover how to map and write these acquisition sequences:

✅ How to build a welcome nurture that fosters a positive brand relationship with qualified leads without getting text-heavy
✅ The secret to writing compelling abandoned cart sequences that don’t feel creepy or stalkerish — and actually speak to why cart-stockers sit on the fence
✅ Key differences between the varied abandonment sequences (yes, there’s more than one type) and welcome sequences — and how to leverage those differences to increase customer acquisition

How to Use Email to Engage Ecomm Customers
You’ll learn the ins and outs to engaging throughout the buyer journey:

✅ The 101 on a post-purchase nurture sequence that turns a one-off purchase into a loyal, repeat customer
✅ How to take advantage of post-purchase transactional emails, and how to vary the cadence to align with nurture sequences
✅ Build flows that engage and reward repeat customers to build a brand-loyal base of VIP customers (and increase word-of-mouth marketing)

How to Use Email to Retain Ecomm Customers
In this workshop, you’ll get a deep dive into dozens of retention flows:

✅ How to craft conversion-driven subscription emails and inventory emails to help Ecommerce companies balance their revenue
✅ Build retention flows that win back past customers, and upsell or cross-sell existing customers to increase customer spending
✅ Crafting crisis flows that handle pricing changes, shipping delays, dunning issues, occasional mistakes, and refund requests with grace

How to Use Email to Increase Ecomm Revenue
In this workshop, you’ll learn how to build revenue flows that make big bucks:

✅ Design promotional flows and launch sequences to increase revenue and expand Ecommerce offerings with ease
✅ How to plan email strategy for Black Friday Cyber Monday sales and the sales-busy holiday season — and write emails that boost sales
✅ Increase customer lifetime value with gift sequences, so your happy customers can convert new customers for you

Bonus classes

Creativity Vs. The Coming Copy-pocalypse with Nick Gaudio

Get a crystal ball reading into the future of email, so you can stay ahead of the curve with guidelines on when and how to experiment. Even with ChatGPT complicating the creation process, you’ll walk away with tips on how to use creativity and experimentation as a differentiator.

Nick is the mastermind behind seriously fun and wildly successful email strategy for brands like Rev, The Chive, and Saatva. Armed with an MFA and a background as both a newspaper editor and humor writer, Nick is bringing examples, unpopular opinions, and incredible ideas you don’t want to miss.

How to Get Research Buy-in with Hannah Shamji

You already know the importance of customer research. Now you’ll get the inside track on how to get your clients just as jazzed about it, so you actually get the insights you need to build that stellar email strategy.

Hannah is a Consumer Psychologist, Cornell Psych Grad, & trained therapeutic Counselor with 10 years of experience in qualitative research. She helps clients like HubSpot and Shopify Plus decode their customers and why they buy – so they don’t lose sight of the human behind the customer in all that data.

Pitching the Strategy to Win Wishlist Clients with Bree Weber

Email Mastery will give you all the tools you need to create email strategy. This guest training provides a proven framework to (warm or cold) pitch SaaS darlings and Ecommerce giants, so you can start booking bigger, better, bolder projects.

Bree shares how she gets a 100% open rate, 100% response rate, and 60% conversion rate on her unique cold-pitching method. You’ll get the tools you need to land your first project(s) and make your investment back.

How to Nail Omnichannel Onboarding with Email + Product Tours with Emilia Korczynska

Leverage product tours to onboard leads in tandem with your email strategy. This guest training shares the must-know best practices for product tours that continue the work your emails are doing – and don’t hinder their impact.

Emilia is the Head of Marketing at Userpilot and a product marketing enthusiast. She’s built Userpilot’s entire content operations, hiring system, and documentation from the ground up, with deep experience supporting SaaS teams.

How to Use a Quiz as Your Online Salesperson with Dawn Petrin

Get the DL on the incredible segmentation results Ecommerce quizzes can produce. This guest training covers best practices for quiz setup, segmentation, and how quizzes impact email growth for ecommerce brands.

Dawn is a quiz funnel expert, conversion copywriter, and growth consultant for Interact Quiz Builder. She’s helped hundreds of people create online quizzes that delight subscribers while qualifying leads, segmenting lists, and gathering zero-party data.

Master Klaviyo: Analytics, Segmentation, Automations & More with Shaindy Feldbrand

Get comfortable with the platform ecommerce companies love. Learn the ins and outs so you’re never caught off guard when a client says, “That won’t work with our software.”

Shaindy makes it look easy, but don’t be fooled: she knows her stuff. She’s even taught the Klaviyo support team workarounds they didn’t know existed — all to get the emails right for her DTC craft brand.